PR and marketing have typically been considered separate departments within most organizations, but with more comms teams reporting into the CMO and advances in data and technology, teams have never been more aligned nor empowered to drive business to the bottom line.
Our latest toolkit offers resources for both digital marketing and PR teams to leverage each other’s strengths to increase results (and revenue). From optimizing content to increase SEO to using social media to amplify coverage, learn foolproof digital tactics that you can implement in your strategy today.
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