Amplify Your Coverage


Reflecting on the hectic year that was 2020 can give some insights into drafting a PR strategy for 2021. Seeing which campaigns worked – and which didn't – will help you get started, but you also need to plan ahead to amplify your coverage.

Our toolkit gives you the resources you need to prepare for 2021, including planning out your editorial calendar, crafting better pitches and streamlining your comms and marketing strategies.


  • 2021 Editorial Calendar — Designed to guide you through planning and adapting your content strategy in the upcoming year

  • State of the Media Perfect Pitching List — We compiled the best tips and tricks from the State of the Media Report to take your pitching game to the next level

  • Bridging the Gap for Comms & Marketing — The CMO Council report reveals how to align your marketing and comms channels


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