Combine Your Paid, Owned and Earned Media


You have multiple channels to reach your target audience, but what is the most effective method for your brand?

Cision partnered with Raconteur to reveal strategies to align your PR and marketing efforts, inform your media strategy with data and analytics, tap into consumer behaviors, leverage B2B influencers, and more.

Download the white paper to learn how to turn your media strategy into a high performing communications machine! 

The white paper covers:

  • The Perfect Media Mix
  • 5 Ways to Align Your Media Strategies
  • The Benefits of B2B Influencer Marketing
  • How to Tap into Consumer Behaviors
  • And More!


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