An Earned Media Management Strategy, Metrics That Matter
If PR pros want to regain their budgets and elevate the profession once more, they need to adopt a systematic approach to measurement and demonstrate their contribution to achieving business goals.
True measurement provides a new framework for PR and comms teams to showcase the effectiveness of their campaigns. It is predicated on the idea that measurement should be based on both the quality of coverage, as well as how that coverage drove specific business outcomes.
DOWNLOAD THE WHITEPAPER TO LEARN ABOUT:
- How to identify the current problem with earned media measurement
- A new approach: all about true measurement
- The measurement framework CMOs expect from comms teams
- How to achieve True Measurement
If you're ready to become a modern communicator and demonstrate the true value of earned media, download the whitepaper today!