Let’s be honest: A PR strategy that doesn’t include monitoring and measurement isn’t a strategy at all. After all, how can you know if your efforts are making an impact if you’re not measuring them? How can you create any sort of strategy without any awareness of where you started? And at a time when resources are stretched thinner than ever, how can you expect to secure a bigger budget if you can’t show the business results of your work?
Monitoring and measuring takes discipline and dedication, but like most things in life, you get out what you put in. Let this e-book be your guide to creating an effective, efficient monitoring and measurement process – so you can finally show the value of your work and its impact on the business.
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