Learn what consumers are saying about brands' environmental efforts
Organizations are increasingly focusing on fighting climate change by implementing more sustainable practices. Survey after survey indicates that both executives and consumers agree there is a global climate emergency. Consequently, organizations practicing sustainability are being financially rewarded for their efforts. However, companies are still being accused of greenwashing, which is the act of disseminating conflicting or misleading information to present an environmentally responsible public image.
Using Brandwatch’s Consumer Research tool, Cision and IPR analyzed over 170K Twitter posts to determine the attitudes of consumers, employees, and other key stakeholders toward sustainability and how well companies are doing in fighting climate change.
The terms analyzed in this research report include:
- Carbon Footprint/Offset
- Corporate Sustainability Practices
- Corporate Regulation
- Supply Chain
This study identifies three camps of social media users (concerned, unconvinced, and dismissive) and presents recommendations for communicators.
About the Institute for Public Relations
Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.™ IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use. IPR predicts and analyzes global factors transforming the profession, and amplifies and engages the profession globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events..
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