Learn what consumers are saying about brands' environmental efforts

Organizations are increasingly focusing on fighting climate change by implementing more sustainable practices. Survey after survey indicates that both executives and consumers agree there is a global climate emergency. Consequently, organizations practicing sustainability are being financially rewarded for their efforts. However, companies are still being accused of greenwashing, which is the act of disseminating conflicting or misleading information to present an environmentally responsible public image.

Using Brandwatch’s Consumer Research tool, Cision and IPR analyzed over 170K Twitter posts to determine the attitudes of consumers, employees, and other key stakeholders toward sustainability and how well companies are doing in fighting climate change.

The terms analyzed in this research report include:

  • Carbon Footprint/Offset
  • Corporate Sustainability Practices
  • Corporate Regulation
  • Greenwashing
  • Supply Chain

This study identifies three camps of social media users (concerned, unconvinced, and dismissive) and presents recommendations for communicators.

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About the Institute for Public Relations

Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.™ IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use. IPR predicts and analyzes global factors transforming the profession, and amplifies and engages the profession globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events..

About Cision

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire helps companies meet their communications and disclosure needs.

A network of approximately 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.