CMOs expect to spend 365% more on marketing analytics in the next 3-5 years
But currently, PR technologies are only receiving 18% of the budget...it's time for PR to take a slice of that marketing pie. Earned media is the channel 83% of consumers trust most - so shouldn't you be able to strategically plan, measure, and scale it alongside paid, owned, and shared media?
GRAB THE EBOOK TO LEARN ABOUT THE:
PR Intelligence Loop: Scale the PR channel by defining & quantifying success, tracking & amplifying coverage, analyzing results, & finally - repeating top-performing strategies