February 17, 2010
/ by inVocus Staff
Sleep Awareness Week
When: March 7 – 13
What: Falling asleep in class and finding it hard to concentrate on studies may indicate that your teen is suffering from chronic drowsiness. Biology may be to blame, as teenagers need more sleep than the recommended seven to nine hours. But practicing healthy sleeping habits isn’t only for teens – whether you’re young or old, everyone can learn how to sleep better during National Sleep Awareness Week, observed March 7-13.
Background: Sponsored by the National Sleep Foundation, Sleep Awareness Week promotes the importance of sleep and healthy sleeping habits. It takes place in the week leading up to the start of daylight saving time, when the clocks leap ahead. Story Pitch: Schools can take this opportunity to teach students about healthy sleeping habits, as can community groups and assisted living centers for the elderly. Employers can remind their staff of the benefits of a good night’s sleep. Activities based around this week can include sleep education programs and sleep disorder screening opportunities. The Story Hook: According to a recent article at NJ.com, the sales of prescription sleep aids are a multi-million dollar business. Citing Susan Zafarlotfi, clinical director for Sleep-Wake Disorders at Hackensack University Medical Center, the article reports that due to economic worries, more people are experiencing insomnia now than after the September 11 terrorist attacks. Consider the following questions when making your pitch:
Tips: When making your pitch, provide contact information for a sleep expert or someone who has adapted his or her sleeping habits for a healthier lifestyle.
American Academy of Sleep Medicine (708) 492-0930 media(at)aasmnet.org www.aasmnet.org www.sleepeducation.com
Harvard Medical School Division of Sleep Medicine sleep_medicine(at)hms.harvard.edu http://healthysleep.med.harvard.edu
NIH: National Center on Sleep Disorders Research (301) 496-4236 nhlbiinfo(at)nhlbi.nih.gov www.nhlbi.nih.gov/about/ncsdr/index.htm
National Sleep Foundation (202) 347-3471 nsf(at)sleepfoundation.org www.sleepfoundation.org
–Researched, compiled & written by Lisa Rowan Event Dates & History Today from CHASE’S Calendar of Events
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