April 19, 2010
This post was written by Valerie Lopez, Director of Media Research for Cision US.
Back in January 2009, CisionBlog blogger Jay Krall compiled a list of Top 100 Social Media and Internet Marketing Bloggers based on unique visitors and inbound links. It got me thinking, what if Web metrics were used to compile a new list? Would the top 100 dramatically change? Cision’s recent partnership with Compete provided me with the data needed to conduct my experiment.
For this particular list, four Web audience metrics were chosen to weigh equally in this analysis: Average Unique Visitors per Month (available in CisionPoint), Average Page Views per Month per Unique Visitor, Average Time (seconds) per Month per Unique Visitor, and Average Visits per Month per Unique Visitor. Using Cision’s media database, I was able to find over 400 blogs covering social media, online marketing and the tech industry as a whole. From there, I drilled it down to the ones that primarily focused on social media and online marketing. Next, I ranked the blogs based on the four metrics provided by Compete. Here are the results. (Quick note: ladies are represented well on this list. Almost half of the top 50 are blogs either written by a woman or have at least one woman blogger.)
Disclaimer: a question we’ve addressed often on this blog and in many of our free Cision Webinars is, with all the metrics available for determining influence on the social Web, how can you determine which blogs really matter? Unfortunately there isn’t one metric that serves as a reliable indicator. As Jay noted in his last post, influence is subjective by nature and we’ve read a lot of great posts by bloggers who didn’t make the list. Some of them wield more influence in social media education endeavors outside of their blogs, such as conferences, Webinars, podcasts and white papers. Top 100 Social Media & Internet Marketing Bloggers 1. Mashable 2. ignite social media 3. Problogger 4. ReadWriteWeb 5. MediaShift 6. Danny Brown 7. aimClear Blog 8. Seth Godin’s Blog 9. Social Media Today 10. Social Business 11. Ogilvy PR 360 Digital Influence Blog 12. HubSpot Internet Marketing Blog 13. Inside Facebook 14. ChrisBrogan.com 15. Small Business Search Marketing 16. digiday:DAILY 17. Dealer Refresh 18. Threeminds 19. MackCollier.com 20. Daily Blog Tips 21. Josh’s Unconventional Marketing Blog 22. Journalistics 23. MattFlies 24. Winning the Web 25. PR 2.0 26. Social Media Explorer 27. Convince & Convert 28. Marketing Pilgrim 29. Web Strategy by Jeremiah Owyang 30. CisionBlog 31. Conversation Marketing 32. Max Gladwell 33. PRBreakfastClub 34. The Social 35. The Profitable Podcast 36. Marketing Profs Daily Fix 37. Six Pixels of Seperation 38. A Shel of My Former Self 39. The Marketing Technology Blog 40. Personal Branding Blog 41. How to Change the World 42. .edu Guru 43. Peter Shankman 44. Beth’s Blog: How Nonprofits can use Social Media 45. Sociable Blog 46. Being Peter Kim 47. The Altimeter by Charlene Li 48. SocialMouths 49. Conversation Agent 50. Old Media, New Tricks 51. davefleet.com 52. Altitude Branding 53. PR Squared 54. Scobleizer 55. Regular Geek 56. Creativity_Unbound 57. Logic + Emotion 58. FreshNetworks Blog 59. Lip-Sticking 60. SheGeeks 61. Internet Marketing with Matt Bacak 62. Buzz Marketing for Technology 63. PRSarahEvans 64. The Buzz Bin 65. The Marketing Eggspert 66. PR Communications 67. Successful Blog 68. Anil Dash’s Blog 69. Jacob Morgan 70. ChaseSagum.com 71. Twitterati 72. Global Neighbourhoods 73. bub.blicio.us 74. SearchFuel 75. Find and Convert 76. Social Media Optimization 77. Inside the Marketers Studio 78. The Social Path 79. The Social Media Marketing Blog 80. brentcsutoras 81. PR 2.0 Strategies 82. A. Fine Blog 83. Twittercism 84. Valley PR Blog 85. What’s Next Blog 86. MediaFuturist 87. The Proactive Report 88. Culture Buzz 89. Groundswell 90. Spark Minute 91. Marketing Nirvana 92. Capture the Conversation 93. One Degree 94. A Relationship Economy 95. Fast Wonder 96. Social Media Vision 97. ConverStations 98. Open Forum Blog 99. TwiTip 100. DygiScape
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