Last Thursday was a rough day for Livestrong founder Lance Armstrong, stripped of his Tour de France titles. However, instead of losing fans and support, though, his cancer foundation posted $80,000 in donations in one day, up from the daily average of $3,200. Learn all about the PR tactic that turned Lance’s day around and a whole lot more in this week’s Five Marketing Links We Love.
Stat of the Week
According to both B2B and B2C marketers, getting found on search sites like Google is the best way to attract more leads. In an August 2012 study from Webmarketing123, 59% of B2B marketers said SEO has the biggest impact on their lead generation goals, with social media (21%) placing second. Their B2C counterparts also ranked SEO (49%) first for generating leads, followed by PPC (26%). B2B and B2C Cos. Say SEO Top Digital Channel for Lead Gen – via Marketing Charts
List of the Week
Some of the best writing occurs in the space of 140 characters. If written right, a tweet or Facebook post can inspire action, win followers and engage your audience. And if written wrong, the opposite applies. Here’s your guide for what not to do: Three Cardinal Sins of Social Media Writing – via Windmill Networking
Tip of the Week
SAP’s content marketing expert Michael Brenner swapped content ideas with TopRank’s very own guru, Lee Odden. Their conversation resulted in some major insight, like the need for brands to act as publishers, the importance of inspiring internal experts to build their online profiles and much, much more. Have a look! Secrets of Content Marketing World: Agent Michael Brenner, SAP – via TopRank Online Marketing Blog
Stroke of Genius of the Week
On the day Lance Armstrong was stripped of his seven Tour de France cycling titles, his foundation reported $80,000 in donations for cancer research. Incredible, considering the organization’s daily average in donations is $3,200. Read about the case of some remarkable PR here: Livestrong Continues to Pedal Forward Behind Armstrong – via The PRNews Blog
From speeches to platforms, there’s been loads of discussion this week on the Republican National Convention. One topic that’s gone under the radar: The convention’s most eccentric hats. The GOP Convention’s Most Eye-Catching Hats – via Holy Kaw!
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