September 07, 2012 / by Frank Salatto

In content marketing, you have to give customers the information they want, how they want it.  In this week’s Five Marketing Links We Love includes our very own Peter Shankman’s rules for creating online content that drives customers to your business – not away.  Check it out!

Stat of the Week

Consulting giant McKinsey Global Institute analyzed 4,200 companies and found that social technologies stand to unlock $900 billion to $1.3 trillion in value.  Want a piece of that trillion dollar pie? Start engaging on social.  The $1.3 Trillion Price of Not Tweeting at Work – via Fast Company

List of the Week

The importance of creating and sharing online content can’t be understated, and our VP and Small Business Evangelist Peter Shankman has four rules that will help you give your customers the content they want, the way they want it.  Four Essential Rules for Online Content – via

Tip(s) of the Week

Marcus Sheridan, author of The Sales Lion blog and former Vocus webinar host, shared a few of his content secrets at Content Marketing World this week.  Topics included: staying inspired after getting started, addressing competitors, and building your reputation as a thought leader.  See all six of his content secrets here: The Lion in the Pool: Marcus Sheridan Demystifies Content Marketing – via PR News Online

Stroke of Genius of the Week

Want to create a video that goes viral?  Here’s some inspiration from businesses large and small that got creative on their YouTube or Vimeo channels.  The 10 Most Talked About Viral Videos of the Week – via Simply Zesty

And Finally…

Ready for your annual social media audit?  It’s not as painful as it sounds.  Find out if your posts vary enough, how often you are tweeting versus how often you should be tweeting, and how many likes and followers you’ve earned with this infographic as your guide.  How to Perform a Social Audit [INFOGRAPHIC] – via BostInno

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