#SB48: A Social Media Analysis

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Graphics by Design Manager Jennifer Gadus.

This weekend will bring us Super Bowl XLVIII between the Seattle Seahawks and Denver Broncos, and naturally much of the chatter has taken to social. To get into the spirit of the game, we used the Cision Social Media Dashboard to find out which Super Bowl conversations are leading the Internet.

We analyzed Super Bowl discussions that occurred between Jan. 21-27 and found more than 1.7 million mentions:


We then broke down the conversations by medium. No surprise here, most of the discussions are taking place on Twitter:

superbowl2014-charts_01 (1)

Those 1.7 million mentions focused on these keywords in our word cloud:


These are the cities talking about the Super Bowl the most in the last seven days:


These are the Twitter handles most mentioned in discussions about the Super Bowl:


And these are the most retweeted Twitter handles discussing the Super Bowl:

superbowl2014-charts_07 (1)

How can you use this type of data to fuel your PR campaigns?

Tags : social media

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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