The social web is awash with conversations. Many of them will be about (or may somehow be connected to) your brand, product or service. These conversations might represent a huge opportunity (in the form of a valuable sales lead) or denote significant risk (bad news spreads fast online). Can you afford to not be plugged into these conversations?
There are many online tools available to help you monitor the social web, build new relationships and help you manage your reputation but are you just scraping the service.
The fact is social media goes much deeper than you might image.
Facebook, LinkedIn, Twitter themselves have many depths.
For example, I recently visited the Mediterranean island of Malta where I learned about a Facebook group called Are You Being Served (RUBS). RUBS is an online community of some 27,000 people on the Island casting their approval or disapproval about virtually every business establishment on the island. A bad comment on RUBS can make or break a business. Just a few hours after I first learned about RUBS, I overheard a restaurant manager chastise a waitress for poor service, telling her that if this ended up on RUBS she wouldn’t be responsible for her actions.
You can bet your bottom dollar that every industry and every major metropolitan area around the world will have their own version of RUBS and their community will be judging you (positively or negatively). This might be on the major social networks or perhaps more niche online venues which you might not be aware of or your software might not monitor.
Note: If you operate in a tight niche, bad news doesn’t have to travel too far before it can cause significant damage.
At Viralheat we monitor the entire social web. That means every social network, every blog comment, every forum. We also give you the power to analyse these conversations and bring them into your wider enterprise allowing you to fully realize the potential opportunity or risk.
If you would like to go deeper with your understanding of how your business is represented on the entire social web, join us for a free product demonstration.
Photo credit Tim Ellis.
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