July 22, 2015 / by Katie Gaab

For the latest data, check out the 2021 State of the Media Report.

Social Media Journalism Survey

The state of the media continues to shift as social media networks expand their offerings and features. Consequently, journalists worldwide have had to adapt to these new methods of communication.

Four years ago, a majority of journalists were hesitant to utilize Twitter and Facebook, and seemed especially skeptical about how these sites could help them reach audiences near and far.

But now, we see a shift towards journalists relying on the networks to get their jobs done. In which countries are journalists engaging with their audiences the most?

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. With data from journalists in 11 countries, including the U.S., U.K., Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

For a quick look at what’s in the study, check out the infographic below. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches!

Want more details on how journalists use social? Click here to read the full study! It’s free!


Tags : social media

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About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.