So you’re a passionate food blogger – or pitching one. Both are excellent online engagement choices from the menu of consumer communities. SheKnows Media’s recent BlogHerFood15 conference in Chicago catered to food content creators and the brands that love them with breakout sessions, kitchen demos and a closing keynote from a culinary lifestyle enthusiast who truly “slays”. There was plenty of insight from experts on cooking and baking the best brand possible for a food blog. A sample recipe follows:
Spiced-Up Food Blogging
Estimated time: Constant
Ingredients: Equal parts craft, business building, visuals and social media
Take your craft and hone it accordingly
This includes everything from developing recipes, editing posts and creating your unique voice within the explosion of food blogs. “The first draft is what we call throat-clearing,” says Dianne Jacob, award-winning food writer.
Carefully add the business component to your craft
This can involve applying corporate organizational principles, diversifying your revenue streams and building best practices to connect and bond with brands.
Use a handheld electronic mixer
The mixer should always maintain mobile device compatibility (i.e. mobile phones, iPads and notebooks), then add vivid imagery. Include different angles and tools with photos and video that capture your finished product’s best sides. Canva.com is a great tool to start with.
Do NOT allow to cool
Serve your recipes and love of foods immediately using social media, especially with current darlings SnapChat and Periscope. Ten seconds of attention can equal as much as ten cups of engagement with brands and fellow influencers. And embrace the “meh” and negative. “Any engagement on Facebook is good, even if it’s ‘not likes’. Accentuate what’s pointed out by commenters,” advises Amanda Rettke of I Am Baker.
Special note: Metrics are crucial when seeking to work with brands, so make sure to measure servings by mining data. Look at exporting your Facebook data and analyzing your Twitter engagement rates. “If it’s not tracked, it can’t be measured, and if you’re not tracking it, you’re guessing,” explains Kendra Pierson, who writes Headband for Today. “Every link I promote is a campaign tag,” adds Ashley Carufel, assistant director of content strategy and social media for PBS Food.
Keynote speaker Sarah Michelle Gellar, co-owner of FoodStirs and known to many as “Buffy the Vampire Slayer”, says to celebrate all of your kitchen accomplishments. She humbly shares the journey she’s had as a food enthusiast who’s juggled motherhood with a Hollywood career. “I didn’t know anything! I thought VC (venture capital investment) meant V.C. Andrews, who wrote Flowers in the Attic. But when I do something, I do it 100 percent. We see a lot of celebrities putting their names on things, but I wanted to be part of it every day. I have done every aspect of this.”
In Memoriam: Joan Hayes (1966-2015) , Chocolate, Chocolate and More
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