Infographic: Super Bowl 50’s Top Brands & Ads

Handling Comms During COVID-19? We've compiled our best resources.

As the biggest single-evening TV event in the United States, the Super Bowl is an enormous opportunity for businesses. This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media?

Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories.

Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game.



Top #SB50 Influencers

During the Super Bowl, we created the Top 10 #SB50 Social Influencers list using Cision’s Influencer Search.

Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter.

1. Ciro Procuna

Sports reporter at ESPN Deportes

2. Zennie Abraham

#SB50 Social Media Oakland #oakmtg #Socialmedia #growthhacker #SDCC Comic Con #tech #vlogger

3. Scott Hanson

Host of @NFLRedZone & @NFLNetwork

4. Tony Bruno

Podcaster, Humorist, Observationist. Live every Wed @CsZPhilly 7-9p

5. Rich Cimini

ESPN NFL Nation reporter

6. Bob Pompeani

KDKA TV Sports Director. 33 years at KDKA

7. Jarrett Payton

Motivational tweeter, @PaytonCoffee. Find him on @WGNThebeat & @cltvsportsfeed.

8. David Haugh

Tribune columnist

9. Vic Tafur

Covering #SB50 for the @sfchronicle

10. Andrew Mulligan

Host @CrowdGoesWildNZ & @CGWBreakfast

About Michelle Dziuban

Michelle Dziuban is the Social Media Manager for Cision, where she has worked since 2012. With a background in marketing and advertising, she loves keeping tabs on emerging industry trends. Most recently, she appeared on one of the most popular marketing podcasts in the world, Jay Baer’s Social Pros Podcast (How B2B’s Can Rock Facebook Live Video) and authored a byline on CMO.Com (What CMO’s Need to Know About Live-Streaming). In her free time, Michelle enjoys yoga, running and being outdoors. Find her on Twitter @dziubs.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.