Trump Rules the Media: Fact or Fiction?

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With a few more wins, Donald Trump will be the Republican nominee.

Last December we identified that Trump’s social mention volumes were miles beyond his competitors, and we predicted he would win “unless something changes”. That something didn’t happen. One contributing factor has been Trump’s dominance of the media.

Last night Trump won five primaries including Delaware, Connecticut, Maryland, Pennsylvania and Rhode Island, bringing his delegate total to 950 of the 1,237 he needs to be nominated. Senator Ted Cruz, his nearest rival, sits at 560 and has already been mathematically eliminated from reaching the 1,237 delegate threshold to win the nomination at the party’s convention on the first vote.

Since our December prediction, Trump’s control of the news has only gotten stronger. Take a look at our infographic to explore how the media covers Trump and how it affects the other 2016 presidential candidates.


About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada.

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