May 26, 2016 / by Katie Gaab

Internet users spend almost two hours on social media daily, but they waste most of that time sorting through cluttered feeds to find stories they actually want to read.

How can you make your content stand out?

If you want your audience to see and engage with your posts, you need to team up with influencers. But getting an influencer to side with your brand requires more than “please” and “thank you.”

By integrating the PESO model with your influencer marketing strategy, you’ll grab your target influencer’s attention, extend your audience and impact the success of your earned, paid and owned media along the way.

Not sure how to leverage your shared media to win over influencers and their audiences? Here are three tips to get you on the right track:


1. Build Strong Relationships

All relationships take time to develop. To make them last, you need to reach out often and add value to conversations. Sporadic engagement will not provoke influencers to talk about your brand.

Comment on influencers’ posts, share their work with your social followers and converse on their preferred channels. By building rapport on social, your target influencers will be more likely to interact with you on social and team up with your brand down the line.

2. Provide The Right Information

Once an influencer agrees to work with your brand, make sure you keep track of her impact. Provide customized tracking links and any campaign-associated hashtags to share with her audience.

This will allow you to determine which messages resonate most with your influencer’s audience and what platforms provide the most engagement. By tracking your influencers’ contributions, you can also compare and contrast your different influencers to see which ones are most valuable to your brand.

3. Monitor The Conversation

To gain insights on both your influencers and their audiences, listen to the language and phrasing they use on social.  

With social listening tools, you can find out how many of your influencer’s followers are spreading the word, on which platforms they’re engaging most and what content has the most impact on what’s being said about your brand.

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Images via Pixabay: 1, 2

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About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.