May 25, 2016
/ by Susan Guillory
Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two!
Sometimes your efforts alone aren’t enough to really boost awareness of your brand. That’s when you call in the big guns: influencers in your industry.
Kate Harvey, content & search marketing manager of Chargify, has great advice for bringing influencers to your side:
“Answer their questions via social to build relationships with influencers, and put your knowledge in front of their followers and yours.”
You may also find influencers within your existing network. Beth Klinefelter, social media & PR specialist at Firefli, suggests looking for brand ambassadors:
“Brand ambassadors promote your company online and embody your brand. Take your social strategy to the next level by identifying your brand ambassadors and getting them involved.”
She says there are many ways to get brand ambassadors involved, and that the level of involvement can vary. Asking them to create blog content, share their user-generated content, or involve them in focus groups or provide feedback are a few examples.
If you’re trying to reach a particular audience in your industry, look to social chats as the solution, says Harvey of Chargify.
“Regularly participate in a social chat that is relevant to your industry (popping in to one once or twice a year isn’t going to have the same ROI as being a regular contributor). Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says.
People who complain that social media marketing is too time-consuming aren’t leveraging the myriad tools and apps available. The advice of Jay Denhart-Lillard, chief marketing officer/product design at Yooniko?
“Don’t work so hard.”
He relies on tools to help with social media management.
It’s a subtle difference, but when you talk in terms of “we” (your company), you may turn people off. On the other hand, using “you” in your social updates may make your audience feel like you’re a trusted friend.
Christian De Pape is head of marketing and content at Recruiting Social. He says:
“This is a simple copywriting trick, but it is incredibly effective at increasing engagement. It’s also an easy fix for most companies, who love to go on and on about ‘us’ and ‘we.’ Everybody is self-interested. Focusing on what your audience will get out of something is far more likely to get them interested in engage[ment] than focusing on what your company will get out of it.”
And there you have it. More next-level tips from social media experts who use these strategies every day to grow their brands online.
Images via Pixabay: 1, 2, 3
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