July 08, 2016
/ by Allison Richard
When you think of running (and how many of us stop at thinking), it may look as easy as lacing up and hitting the path. However for readers of magazines like Women’s Running, there’s a comprehensive lifestyle surrounding the cardio, from training and gear to nutrition and post-run spa treatments. All of this is folded into the magazine’s digital and social media platforms, which have seen exponential growth – 1 million unique visitors, a Facebook audience that’s tripled to 785,000 and an Instagram following of 115,000 has led to a 450 percent year-over-year increase. Editor in chief Jessica Sebor gives some insight into how the publication increased its digital heart rate.
Women’s Running has existed online since its inception. We migrated from Joomla to a WordPress-powered platform three years ago and have in that time experienced double digit growth YOY. Our growth strategy has hinged on creating compelling content to serve a broad audience, leveraging social platforms and partnering with like-minded publications and bloggers to help each other grow.
We try to speak to our audience in a consistent voice across all platforms. We rely on Instagram to connect with other runners and tell our story visually while Facebook we use for sharing content and enabling out followers to engage with one another.
We developed a conscious strategy to create content that speaks to a diverse audience of runners who have different backgrounds, experience levels, wants and needs.
We love to hear from new brands in the nutrition, health and wellness space. We are happy to consider pitches from any companies who serve that space!
See how Women’s Running keeps it moving on Facebook and Instagram, with additional inspiration on Pinterest.
Photo courtesy of Jessica Sebor
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