In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the age of social media, and what do they see as the next evolution for content creation? The podcast is published each month and features topics about issues in earned media communications today along with knowledgeable experts. Check out this episode by clicking below.
Most Recent Posts
Cision Blogs Topics
-
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
-
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
-
Executive Insights
Thought leadership and communications strategy for the C-suite written by the C-suite.
-
Media Blog
A blog for and about the media featuring trends, tips, tools, media moves and more.
About Tony Hardman
Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn.