July 11, 2018
/ by Brendon O'Donovan
PR pros outnumber journalists 5 to 1. Creating the chaos where journalists are inundated by an overwhelming amount of emails and phone calls every day. And with a growing amount of noise, it can be difficult to stand out and connect with the journalists interested in covering your brand.
Today's release of TrendKite Story Kit, gives PR pros a digital-first way to deliver the information and assets journalists need to write a compelling story. Communications teams can now accurately gauge interest with engagement metrics and receive one-click positive or negative feedback as part of your pitching process. Journalists, on the other hand, get data-driven predictive insights into the potential performance of the story, its potential resonance with their audience, and insights into their previous content performance.
Story Kit allows you to gather the relevant content a journalist will need (background info, quotes, available interviewees, and supporting media) to build a compelling story.
Story Kit lets you track journalists' interest and engagement so you know if and when they're reading your Story Kit, if they've downloaded images, or engaged with your links. You will even know which journalists are actively viewing your Story Kit in real time.
The ability to not only know that a journalist has shown interest in a story, but know exactly how much interest they might have, enables you to easily prioritize which journalists you follow up with and build relationships with, and spend less time sending emails to track down stories that won't materialize.
Story Kit empowers journalists to become participants in the pitching process. Journalists can give communications professionals one-click feedback about their interest in the pitch. No need to write an email, no need to draft a request for more info, just a simple click to follow up.
Because it's integrated with Pinpoint Contacts, Story Kit delivers predictive and past insights into the journalist's average impact and Social Amplification. To better help journalists understand how the story will resonate with their audience, Story Kit automatically benchmarks demographics and social amplification to paint a more complete picture of the potential impact and reach of their stories.
Interested in adding Story Kit to your existing TrendKite subscription or seeing how TrendKite's Digital PR tools can empower your team?
Request a demo or reach out to your Account Manager for more details!
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