Aug 31, 2018 / in Comms Best Practices / by Aaron Searle


Earned Media was a hot topic on the Cision blog this month, discussing how important it is not only for your client outreach and brand loyalty, but also for your company's internal structure.

In addition, we dove into how to make sure your copywriting is the best it can be, as well as how to make your marketing efforts more scalable with the use of personas.

Here are the top five blog posts on Cision in August:

1. Should All Copywriting Be Like Hemingway?

Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.

2. Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

3. Creating and Using Personas to Attract Agency Clients

The most effective type of marketing is highly personalized. So, let’s take a look at what personas are, and what they mean for your marketing efforts.

4. How to Build Real Brand Loyalty With Customers

To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.

5. How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.

Most Recent Posts

Cision Blogs Topics

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.

About Aaron Searle

Aaron Searle is a PR Newswire senior customer content specialist. He's worked in various sales, marketing and PR jobs over the past 10 years, and works to bring an organic approach to all of his work and his writing, whether personal or professional.