August 31, 2018
Comms Best Practices
/ by Aaron Searle
Earned Media was a hot topic on the Cision blog this month, discussing how important it is not only for your client outreach and brand loyalty, but also for your company's internal structure.
In addition, we dove into how to make sure your copywriting is the best it can be, as well as how to make your marketing efforts more scalable with the use of personas.
Here are the top five blog posts on Cision in August:
Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
The most effective type of marketing is highly personalized. So, let’s take a look at what personas are, and what they mean for your marketing efforts.
To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
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