Jan 04, 2019 / by Brendon O'Donovan

TrendKite 2018 product updates

The beginning of a new year is all about reflection on the old and celebrating accomplishments, while using that reflection and celebration to plan for what's ahead.

We were lucky enough to have had such a busy 2018 that we had a hard time narrowing down all the new products, features and enhancements to a top 10 list to celebrate the TrendKite team's hard work—  there were just too many! 

Here are our favorite 10 new upgrades to TrendKite that we added this year, thanks to the talent and dedication of everyone who worked on every product at every point in its process:

  1. Story Kit: We set out to redefine how PR pros and journalists interact— and out of that mandate, Story Kit was born. Story Kit delivers everything a journalist needs to write a compelling story and better pitch journalists, without all the back and forth. Users can include high-res images, quotes, spokespeople, preferred backlinks, and even predictive story insights so a journalist can decide if covering a story makes sense. And it's all in one beautiful, personalized micro-site. Building a Story Kit is a breeze and takes only a few minutes. And with our exclusive pitch insights, you can see which journalists are interacting with a Story Kit, if they’re interested in covering it, and any resulting coverage. We think it's pretty much a dream come true.

    TrendKite Story Kit - Journalists Pitching Insights
  2. Campaigns: Campaigns help organize TrendKite the way your organize your life: By campaigns and initiatives! With Campaigns, you can organize searches, contact lists and dashboards into campaigns to better understand the performance and trends of the campaign over time by tracking metrics like Total Mentions, Social Shares, Web Traffic, and SEO Impact over time.

  3. TrendKite Social: This summer, TrendKite made our first two acquisitions and welcomed two extraordinary groups and products to our (ever growing) family! TrendKite Social is the product of one of those acquisitions: Union Metrics. We quickly integrated our products and now have social insights imbedded across TrendKite, including recent tweets on Journalist Profiles, Social mentions in dashboards and detailed drill-down on social sharing. The best part? Union Metrics is one of just a handful of Certified Twitter Analytics Partners, giving TrendKite Social the ability to deliver enterprise quality insights, without the enterprise headaches.

  4. TrendKite Influencer Management: Telling your story today requires building relationships with journalists and influencers (because journalists are just one kind of influencer, after all). This year, TrendKite added one of the largest influencer databases available on the market today with the acquisition of Insightpool. Boasting more than 825 million influencer profiles across more than 100 social profiles including Twitter, LinkedIn, Instagram, Twitch, and Youtube, TrendKite Influencer Management helps you find, curate and execute high-quality influencer campaigns with the influencers that matter to your audience.

  5. Coverage Homepage: If you use TrendKite, you already know that our comprehensive PR dashboards, reports and user experience are arguably the best in the industry—  but we want to continue to raise the bar. Coverage Homepage is a lens into your earned media results, where you can explore topics, performance metrics, and the top journalists most relevant to your business, all drawn from our structured data PR Model. The beautifully simple and infinitely browsable space lets you find the top content and authors for a topic, brand, or product, in addition to letting you share or amplify impactful content, add high-impact authors to pitch lists, and understand trending topics and themes in relevant coverage.

  6. Publisher Demographics: Targeting the right audience goes beyond beats, subjects and geographies. As the world of media continues to be more accessible, understanding the audience a publication reaches is now sometimes more useful than understanding the subjects they cover. That’s why this year we added new publisher demographics to understand who is reading a publisher’s stories, not just what they’re writing about.

  7. Share to Slack: Slack is the world’s fastest growing enterprise software, ever. Every day, more than 8 million users log into Slack. Our share to Slack feature lets you showcase your hard work by individually sharing article cards, or automatically sharing with our real-time alerts through DMs or directly to channels.

    TrendKite Share to Slack

  8. Key Mentions Over Time: TrendKite delivers powerful, fully customizable PR insights with the flexibility to change, manage and update your analysis on the fly. For years, you’ve been able to extract key messages, spokespeople, products, or issues that matter to you from your coverage. It’s as easy as clicking “add” and entering your terms; TrendKite instantly executes your analysis against more than 4 years of historical archived content in just seconds. With this update, you can now visualize your key messages over time, as well as in aggregate. 

  9. Custom Dashboards Colors: This one is straightforward, but really special. Now you can assign a default color to any search in TrendKite. This way, your charts, graphs and analytics always have you on-brand, making all of your analyses instantly sharable to your teammates, your company, your bosses, or even the board.

  10. Financial Times Content: The Financial Times and ft.com are powerhouses of news and financial insights. While we haven’t painted the article cards pink, every TrendKite subscription now comes with full access to Financial Times content so you never miss a mention—  even if it’s behind the paywall.

That's our top 10 for 2018, and we can't wait to show you what else we've been working on, in 2019 and beyond.

Stay tuned!

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About Brendon O'Donovan