Sep 06, 2019 / by Alister Houghton

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision's new press release analyser tool, a guide on writing press releases and new hires at Tyto, LEWIS and Clarion Communications.


Cision's press release analyser tool

The media landscape may have changed dramatically in recent years. But the fundamentals of media relations remain the same. And, while it may be evolving, the press release remains a communications staple.

To make sure you’re producing the best press releases possible, we’ve created a free tool to analyse your draft press releases and suggest ways you can optimise your release to maximise coverage.

The Cision press release checker tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.

Try the tool now to see how well your latest release ranks.

How to write a press release in four easy steps

Cision’s 2019 State of the Media Report found that 73% of those journalists surveyed wanted to receive press releases from brands and comms professionals, ranking well ahead of other content types. 

To make sure you’re producing the best press releases possible, we’ve created a guide to hone your releases using four simple steps..

Download the guide

Big, loud and... old-fashioned? The PR stunt's place in 2019

Time is running out to sign up to our latest webinar: Big loud and… old-fashioned? The PR stunt’s place in 2019. Tin Man founder and CEO Mandy Sharp and Rich Leigh, founder of Radioactive PR and stunt blog PR Examples, will be sharing their stunt expertise while also considering a stunt's place in an integrated communications world. 


Alex Kay-Jelski, editor-in-chief at The Athletic in the UK, discusses the site's launch in the UK, why all of its journalists receive equity in the business and what the team is looking for from PRs.

Louise Vaughan, managing director at Definition, talks about the agency's move to Leeds, why it's is different from other agencies and what the future holds for her and her team.


Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

People news

Silke Rossmann

Tyto PR has hired Silke Rossmann as a partner and head of practice. Rossman will spearhead the agency's growth in Germany, plus its pan-European expansion, across the IT services and infrastructure sectors.

LEWIS has appointed Kitty Lockyear as its consumer brand lead in the UK. Lockyear's hire signals the agency's growing focus on influencer relations and social media marketing, while also strengthening its travel and lifestyle offerings.

Corporate comms consultancy Blakeney has appointed Jonathan Lomax as managing director. Lomax will lead the Blakeney team and oversee all client work.

Clarion Communications has hired Dave Martin as a senior account manager to support new business growth in Scotland.

Dave Martin

Bubble PR has announced the appointments Lilly Subbotin and Lula Walmsley as junior account executives.

Triangle PR has hired Bice Piana as an account executive.

Account wins

BeatOrbit, a new immersive communal drumming experience in London, has appointed TVC Group to manage its launch. TVC will deliver an integrated brief aimed at driving bookings and creating engagement.

Toy maker TOMY has selected The Lucre Group as its UK agency. Lucre's brief encompasses PR, social media management, influencer outreach, events, experiential and content creation.

DC Thomson Media has selected WIRE to deliver earned, paid and creative support to the company's newspaper, magazine and radio brands.

Secure Trust Bank has awarded Nobull Communications a multichannel marketing contract to set up, launch and grow its new vehicle finance brand; V12 Vehicle Finance.

Wine and spirits company Pernod Ricard UK has appointed instinct to launch non-alcoholic dark spirit CELTIC SOUL.

Radioactive PR has announced three new client wins. The agency will build PR for SEO campaigns for both discounted cottage and lodge site and conference and event marketplace ExpoCart, while also overseeing PR for shower caddy product ShowerGem.

CBD snack bar nooro has appointed Palm PR & Digital to manage a campaign targeting consumer and trade media.

Envizage, the global fintech company, has selected Foco to handle its digital comms and PR.

Bottega il Buco, the Ibizan restaurant, has appointed Authentic PR to handle its publicity.

Recipe-to-grocery-cart platform Northfork has appointed Pelican to handle its UK launch.

WhistlePig Rye Whisky has appointed Phipps Relations as its retained consumer PR agency.

Offsite construction firm Rollalong has appointed Shooting Star to a PR, digital and marketing brief.

Agency news

Mason Williams Communications has launched a specialist hotel and hospitality division in Manchester following a series of account wins. The agency has appointed account director Rachel Sheehan to lead Mason Williams outside of London and spearhead the new division.

Milk & Honey PR has been certified as a registered B Corporation. B Corp certification means the the company demonstrates a commitment towards purpose as well as profit, with certification dependent on meeting rigorous social and environmental standards.

Premier, the entertainment, arts and culture comms agency, has opened a new film and photography studio for both client work and also use from other agencies and brands.

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About Alister Houghton

Alister Houghton is UK Content Marketing Manager at Cision, writing and commissioning thought leadership, interviews and opinion pieces covering the earned media, marketing and journalism spheres. As well as working in a variety of roles across the business, he has previously managed media and web content for the British American Football Association.