Bacon’s Information and PRSA Join Forces in Partnership Alliance
CHICAGO, IL, April 27, 2006 – Continuing to build on its commitment to the public relations industry, Bacon’s Information Inc., the leading provider of media research, distribution, monitoring and evaluation services, today announced that they have renewed their strategic alliance with the Public Relations Society of America (PRSA) for a third year.
Under the partnership agreement, Bacon’s will provide financial underwriting of various programs, as well as resources to enhance PRSA’s outreach, including survey research services proffered through Delahaye, the firm’s research-based consulting division.
“PRSA provides numerous member benefits through education and professional development programs. Together we are a unique source of value for the public relations profession,” states Peter Granat, Senior Vice President of Marketing and Client Development for Bacon’s Information Inc. “While PRSA educates communications professionals on new industry developments, Bacon’s helps that same audience maximize results with its media intelligence and research solutions.”
“PRSA is dedicated to strengthening strategic alliances with key industry leaders such as Bacon’s, who demonstrate a genuine commitment to supporting and advancing the public relations industry,” added John Robinson, Vice President of Corporate Development and Industry Partnerships at PRSA.
About the Public Relations Society of America:
The Public Relations Society of America (www.prsa.org), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 271 Chapters at colleges and universities throughout the United States.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.