NORWALK, CT, 14 August, 2006 – The 2006 Research and Measurement Conference, “Practical Approaches to Generating and Demonstrating Communication ROI, presented by the International Association of Business Communicators (IABC) and Delahaye, a division of Bacon’s Information Inc., will be held 25-27 October in New York City for senior-level public relations, marketing and communication professionals.
“We are at the dawn of a new era in public relations research and evaluation in which every communications activity is based on research-based objectives, strategy development and evaluation, said Mark Weiner, Delahaye president. “The race is on to drive the next generation of public relations research, because if one thing is clear, it’s that communicators who control the ROI framework will be in the driver’s seat.
“In today’s economy, the business of communication is being challenged to yield meaningful results and communication professionals must be able to quantify return on investment to their CEOs, senior management and clients, said Julie Freeman, ABC, APR, IABC president. “Attendees will leave this conference with new ideas, tools and strategies to generate and measure ROI for their programs.
The fifth annual conference provides communication managers and executives with best practices and practical measurement principles to position their programs strategically and demonstrate value to the organization’s bottom line.
Highlights of the conference include sessions led by:
Wednesday, 25 October
Thursday, 26 October
Friday, 27 October
About the conference:
The conference will take place at the Westin Times Square Hotel in New York City, NY. The conference program and registration are online at http://www.iabc.com/rm
Conference fees include a reception on 27 October, continental breakfast sessions and two luncheons featuring leading communication experts, prestigious speakers and interactive seminars with peers.
About the International Association of Business Communicators:
The International Association of Business Communicators (www.iabc.com) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 13,000 members in 67 countries, 100 chapters and 10,000 organizations.
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