CHICAGO, IL, Sept. 17, 2007 Advertising Age (www.adage.com), the world’s leading brand for news and insight on marketing, advertising and media, today published its annual Media Mavens Special Report. This yearly study ranks the performance of the industry s top advertising executives, as portrayed in the news media.
The media analysis conducted by Cision (www.us.cision.com), a leading provider of media research, distribution, monitoring and evaluation services, was based on media impressions generated by the news coverage published about each executive. Each mention was weighted for prominence.
“PR is one of the most under-valued tools of the marketing mix” stated Steve Newman, CEO of Cision North America. “Public relations in today s business environment is as much science as it is art, evidenced by these advertising executives who leveraged use of all media platforms to generate not only awareness for the clients brands, but real results for themselves, their organizations and the industry.”
The 2007 Media Mavens Special Report includes analysis of different print, wire, broadcast, trade and internet news items. Cision, formerly known as Delahaye, searched all the Media Maven names given by Advertising Age from July 1, 2006 through June 30, 2007. Results are based on the impressions generated by the coverage of each media executive weighted for prominence in which the articles appeared.
About Advertising Age/Crain Communications Inc.:
The Ad Age Group is the premier publishing group for news and in-depth analysis in the fields of marketing, advertising and media, delivering in excess of 1.4 million weekly impressions and more than 6 million monthly impressions among key industry professionals in print and online. The Ad Age Group encompasses Advertising Age, the pre-eminent news publication for marketing, advertising and media; Creativity, the monthly magazine covering the best brand-driven creative work across all media with insight into the people and processes behind the work; Advertising Age Online (www.adage.com), delivering daily breaking news to the largest audience of marketing professionals of any industry Web site; Creativity’s AdCritic (www.adcritic.com), showcasing the best creative work in TV, print and online, selected by the most authoritative editors in the field; as well as Madison+Vine, Point, American Demographics, Ad Age China, e-newsletters, custom publishing and events.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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