CHICAGO, IL, April 12, 2007 – Cision, formerly known as Bacon’s Information, a leading provider of media research, distribution, monitoring and evaluation services, today announced the launch of Executive News Summary (ENS). This highly-customizable media intelligence tool identifies relevant global news items which are translated, summarized, analyzed and delivered early each morning to executive desktops and PDAs.
“Increasingly, multi-national and local organizations are challenged by an ever expanding media universe and its impact on organizational performance,” stated Steve Newman, CEO of Cision North America. “ENS delivers time-critical content and context, including those that drive reputation and brand awareness, into a manageable flow that informs and drives appropriate responses and strategy.”
ENS users are able to receive summarized translations from more than 30 different countries in global key markets with the option to add countries on demand. With accessible news briefings delivered daily, communication professionals can respond quickly across time zones and different languages to leverage their coverage by campaign, product, business unit, competitor, spokesperson, or any news-generating event.
This innovative tool also delivers analysis of news items, providing communication executives with the immediate ability to create charts and reports from a live database of their organization’s media coverage.
“Communication professionals are now better equipped to monitor and manage breaking stories while simultaneously ensuring that senior management is kept informed and able to respond appropriately,” stated Newman.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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