CHICAGO, IL, May 21, 2007 Reinforcing its position as a leading provider of media research, distribution, monitoring and evaluation services, Cision today announced the expansion of the company’s flagship media management software, MediaSource , to include the travel & tourism industry. Cision currently offers premium data for the finance, consumer, health and science and technology sectors.
Cision’s Travel & Tourism Premium Content package, the largest database of its kind, delivers industry-specific information from over 2,800 influential U.S. and Canadian outlets that include journalists at highly-regarded travel magazines, daily newspapers, broadcast travel programs, research and analyst firms, blogs, as well as nearly 1,000 travel freelance writers.
According to the U.S. Commerce Department, the travel & tourism industry grew at an annualized rate of 8 percent in the fourth quarter of 2006, the biggest gain in two years. Cision’s expansion of premium data for this industry is significant because it gives PR professionals access to an unprecedented collection of in-depth media profiles from influential travel & tourism publications and journalists helping PR practitioners keep pace and gain advantages in targeting and uncovering critical editorial opportunities.
“Cision’s Premium Content is designed to help clients effectively research and identify the most prestigious and sometimes overlooked editorial opportunities; making it easier for PR professionals to stay current in today’s 24/7 news cycle,” stated Steve Newman, CEO of Cision North America. “This data is especially useful because freelance journalists are the most difficult to identify and access, yet are a significant provider of the industry’s editorial coverage.”
“With their industry leading content and innovative approach to customer relationship management, Cision continues to be a vital component of Fairmont Hotels & Resorts’ communications platform,” said Mike Taylor, Public Relations Manager at Fairmont Hotels & Resorts, headquartered in Toronto, Ontario.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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