Corporate Communications Leaders Gather in Chicago for Summit on Corporate Reputation

Experts from General Motors, Dell, Merck, Best Buy, Deloitte Headline Second Annual Forum

CHICAGO, IL, March 14, 2007   The 2007 Corporate Reputation Summit, “Harnessing the Power of Your Greatest Asset Through Communication and Measurement,” presented by the International Association of Business Communicators (IABC) and Delahaye, a provider of corporate communication research and evaluation services, will be held April 19-20 in Chicago.

Recent years of corporate misdeeds, scandals and the resulting financial upheaval have undermined consumer confidence and placed corporate reputation high on the CEO s agenda. Communication and PR professionals are increasingly tasked with measuring and improving this seemingly intangible asset.

The Corporate Reputation Summit offers senior-level communication professionals, a forum to discuss and learn about the best practices, trends and issues affecting corporate reputation today. In addition, Delahaye will present results from its 2006-2007 Index, which assesses the media s impact on the corporate reputation of the 100 largest U.S.-based companies.

“Given the positive affect of a good reputation, it is only logical that corporate leaders recognize the devastating effects associated with a bad reputation; effects that should be avoided at all costs,” stated Delahaye President Mark Weiner. “In response, communication and measurement have become instrumental in helping to assess and positively shape corporate reputation.”

Highlights of the conference include sessions led by:

Thursday, April 19

  • Stephen Webb, Transport of London
  • Susan Busch, Best Buy
  • Bob Pearson, Dell
  • Ginger Hardage, Southwest Airlines
  • Paul Sanchez, Mercer
  • Kathy Collins, General Motors
  • Mark Weiner, Delahaye

Friday, April 20

  • Shoba Purushothaman, The News Market
  • Luis Gallardo Garcia, Deloitte
  • Chuck Wachendorfer, The Lennick Aberman Group
  • Raymond Kerins, Jr., Merck & Co.

About the conference:
The conference will take place at the Chicago Allerton Crowne Plaza Hotel. The conference program and registration are online at: http://www.iabc.com/education/crs

Conference fees include continental breakfast sessions, two luncheons featuring leading communication experts and prestigious speakers, and interactive seminars with peers.

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.