CHICAGO, IL, October 25, 2007 General Motors Corp. (NYSE: GM) benefited the most from the nation’s leading media during the third quarter of 2007, according to the Delahaye Index, Cision’s quarterly assessment of how news coverage reflects and helps shape the corporate reputations of America’s 100 largest companies. The Index is conducted by Cision, (us.cision.com), a leading provider of business and communication intelligence for public relations and marketing professionals.
Capping a high volume of favorable news in the third quarter, GM announced second quarter profits and an historic contract agreement with the United Auto Workers. GM received positive environmental coverage for the marketing of its Saturn Vue, a small SUV that is available in mid-hybrid’ form and its plans to manufacture the Chevrolet Volt electric car by 2010.
Microsoft Corp. (Nasdaq: MSFT) secured second place with news of upward economic performance, record sales of its Xbox game, Halo 3, and a reported possible investment in Facebook. News Corp. (NYSE: NWS) remained in third place with high-profile news coverage of its $5 billion bid for Dow Jones & Company Inc. (NYSE: DJ), the owner of The Wall Street Journal.
Ford Motor Company (NYSE: F) advanced 20 places to fourth place with positive media attention on environmental issues and product coverage as well as favorable financial coverage from its second quarter earnings report. Ford’s fourth place ranking this quarter marks its ascent from 97th place in the fourth quarter of 2006.
Favorable coverage continued for Intel Corp. (Nasdaq: INTC), putting it in fifth place on news of a 44 percent profit surge and an eight percent rise in second quarter revenue. Positive media attention in the second quarter also benefited Wal-Mart Stores Inc. (NYSE:WMT), advancing the company eight spots to sixth place with the announcement of a stronger-than-expected gain in June sales and the expansion of its $4 prescription drug program.
The Index third quarter results also revealed that The Walt Disney Company (NYSE: DIS) moved up to seventh place buoyed by the favorable coverage for the television show, High School Musical 2, which set a basic cable ratings record. Disney also received positive media attention upon acquiring a subscription Web site aimed at pre-teens, Club Penguin. And, in response to high-profile toy industry recalls, Disney announced plans to independently test toys for lead paint to ensure products meet safety standards.
“This quarter’s Index results are reflective of America’s generally upbeat business environment, and the proliferation of favorable news coverage about environmentally-friendly products and services,” stated Steve Newman, Cision’s CEO of North America. “Most businesses today want an emphasis on what they produce and sell; for them media coverage is a vehicle to communicate these environmental messages to customers.”
Positive financial news in the third quarter also benefited The Boeing Company (NYSE: BA) in eighth place, as the company reported strong financial results with a 27 percent boost in second quarter earnings that beat Wall Street projections. Meanwhile, its revenue grew 8 percent.
Verizon Communications (NYSE: VZ) in ninth place, gained favorable coverage with news of subscriber growth for its FiOS TV service and announced that it would buy Rural Cellular to help cut roaming expenses and other operating costs. Beating Wall Street forecasts, International Business Machines Corp. (NYSE: IBM) landed in tenth place as the company reported its strongest underlying growth in more than six years.
The 2007 Delahaye Index includes analysis of different print and internet news items to measure the reputations of the top 100 U.S. companies in the media. Cision, formerly known as Delahaye, begins by gathering news from America’s most prominent national dailies, top business and news magazines ranging from the New York Times and The Wall Street Journal to Fortune and Forbes. Each company is assigned a score based on how many positive and negative reputation-driving attributes are found within each story. These attributes are classified into five dimensions: stakeholder relations, financial management, products and services, organizational integrity and organizational strength.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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