CHICAGO, IL, August 5, 2008 Cision US Inc., the leading provider of media research, distribution, monitoring and analysis services, today announced that its CisionPoint integrated software platform surpassed the 1,000-customer milestone in July 2008 just nine months after the product was launched.
Demand for CisionPoint has been driven by both new accounts and existing customers using one or more of Cision s broad line of media research, distribution, monitoring or analysis tools, the company said. CisionPoint s customers range from Fortune 500 corporations and global public relations firms to non-profit organizations, universities, and small businesses.
The new, on-demand CisionPoint platform integrates multiple services through a single intuitive dashboard. It incorporates the Bacon s North American Media Database, the largest and most up-to-date in the industry with more than 10,000 updates to individual entries every day. Sales momentum has grown since the May 2008 launch of three CisionPoint Editions Enterprise for large, global organizations; Professional, for communications departments and agencies; and Small Business, for very small organizations and solo practitioners.
CisionPoint s success and sales growth are strong evidence that our integrated, on-demand Web 2.0 platform meets the growing needs for communications management software-as-a-service, said Joe Bernardo, President and CEO of Cision North America. With CisionPoint s scalable functionality, communications professionals are rapidly migrating to multiple Cision services for support across the entire communication cycle Plan, Connect, Monitor and Analyze.
CisionPoint, developed and launched in North America, is now being rolled out as a foundation platform for Cision customers throughout the world, according to a recent statement issued by Cision global CEO Niklas Flyborg.
With an easy-to-use interface, unlimited workspaces, and integration of best-in-class services, CisionPoint is designed to improve the efficiency, productivity and flexibility of communication processes providing essential marketing automation functions such as campaign resource management, reporting, and analytics to public relations professionals.
For more information on CisionPoint, click on us.cision.com/cisionpoint.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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