Samsung Mobile Signs Global Agreement with Cision

CHICAGO, IL, May 21, 2008   Samsung Mobile has signed a global agreement with Cision. Samsung Mobile is one out of five business units within Samsung Electronics and the world s second largest manufacturer of mobile telephones. The current deal includes an overall communication solution, encompassing media monitoring and media analysis in 37 countries.

With the help of Cision s unique analysis method, Samsung Mobile will obtain uniformed analyses of its PR activities on all 37 markets included in the agreement, which will facilitate global and regional follow-ups. The deal also includes access to Cision s integrated software platform, CisionPoint, which will enable Samsung to scrutinize and manage its media monitoring. The deal includes 37 countries.

 We are proud of the fact that Samsung Mobile has shown us this much confidence. This shows that Cision offers highly competitive solutions to major global corporations,  says Niklas Flyborg, President of Cision AB.  The fact that Samsung Mobile has chosen us as a partner strengthens Cision s position as a world leader within media monitoring, communication solutions and media analysis. 

 As one of the leading mobile companies, we need to listen carefully to our consumers. Monitoring global media s viewpoints is essential in adopting our consumers  feedback on our products and strategy,  says Younghee Lee, Vice President of Marketing Group, Samsung Electronics.  Thanks to Cision, we hope to gain a centralized media monitoring tool, which helps our global marketing activities become more efficient and proactive. 

Cision will start delivering the service June 1st 2008.

About Samsung Electronics:
SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

For further information, please contact:

Niklas Flyborg President and CEO Cision AB
Tel: +46 8 507 410 10
E-mail: niklas.flyborg@cision.com

Sophia Kim
Telecom PR Manager Samsung Electronics Co.,Ltd.
Tel: +82 31 301 2026
Cell phone + 82 16 9530 2613
E-mail: Sophia.kim@samsung.com

Erik Johannesson
Nordic PR Manager
Samsung Electronics Nordic AB
Tel: +46 8 590 966 56
Mobil: +46 70 99 55 650
E-post: erik.johannesson@samsung.se

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.