Cision Social Media Expert to Speak at NewsCertified Exchange’s ‘Influencing the Headlines’ Panel

Cision s Heidi Sullivan to Serve as Panelist on  Empowering Women in Media  April 8 at Northwestern s Medill School

CHICAGO, March 24, 2011   Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced that Heidi Sullivan, one of its social media and research experts, will be a featured panelist at NewsCertified Exchange s  Influencing the Headlines: Empowering Women in Media  Chicago conference on Friday, April 8.

The hour-long panel discussion, which begins at 11: 30 a.m. at Northwestern University s Medill School of Journalism, brings together top journalists and expert sources to offer a  holistic look  at the challenges women face in media, as well as tactics to overcome those challenges. Ms. Sullivan, Vice President, Media Research of Cision North America, will serve on a panel that includes some of the most prominent journalists and social media experts in the U.S.

Moderated by former CNN correspondent Rusty Dornin, a Vice President at NewsCertified Exchange, the panel features Emmy Award-winning Lynn Sherr, former ABC News correspondent; best-selling author Sharon Lechter; Sarah Evans, owner of Sevans Strategy, one of the country s most influential social media strategists; Heidi Sullivan of Cision; and Janan Hanna, a former reporter for The Chicago Tribune, currently an instructor at Medill.

 Social media has been a tremendous agent of change. It has democratized communications, and given women a stronger voice and greater influence across thousands of communities. At  Empowering Women in Media,  I will discuss practical ways of building social capital and one-to-one relationships on the social web that can help get your ideas heard, discussed and clearly understood,  Ms. Sullivan said.

Ms. Sullivan oversees Cision s print, Internet and broadcast media and influencer research. Before coming to Cision in 2004, she was an editorial manager for a firm that produced regional business magazines, an account executive at a PR agency, and an editor and media researcher for a major newswire service. She is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog, and frequently speaks at industry conferences and events on best practices in social media, public relations and the changing media landscape.

Learn more about  Influencing the Headlines: Empowering Women in Media

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.