Power Your Story: New Content Marketing Essentials for PR eBook

Cision’s complimentary eBook gives PR and marketing professionals actionable insights to create a content marketing strategy

CHICAGO, July 18, 2013 Following the launch of its Content Marketing Suite, a solution that helps marketers create, amplify and analyze branded content, Cision has released Power Your Story: Content Marketing Essentials for PR, a free Content Marketing eBook for PR and marketing professionals, available for download. The resource helps communicators navigate the fundamentals of content marketing, with specific attention to the questions “What is content marketing, why do I need it and where do I start?”

The actionable insights presented in the Content Marketing eBook cover all steps of content creation, curation, optimization, amplification and analysis, in an easy-to-follow, highly visual format. The resource features case studies, success stories, statistical research and expertise from Cision’s own content specialists, as well as top names in the PR and marketing industry, such as Jay Baer, Jason Falls and Shonali Burke.

“Content marketing is to 2013 what social media marketing was to 2007,” said Heidi Sullivan, SVP of Digital Content at Cision. “Brands are quickly embracing tactics to amplify their content as the vital link between awareness and profitable customer action.”

The 58-page eBook, Power Your Story: Content Marketing Essentials for PR, is available for download at http://us.cision.com/content-marketing-ebook

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visitwww.cision.com or follow @Cision on Twitter.

For More Information
Vanessa Bugasch
SVP, Global Marketing