2015 PR Tech and Global Brand Perception White Papers Released

 New Cision reports include “PR Tech: What s in Store for 2015?”  and “The Importance and Challenges of Global Brand Perception”

CHICAGO (Dec. 18, 2014)    Cision, a leading provider of cloud-based public relations and social software, released two white papers this month: “PR Tech: What s in Store for 2015?” and “The Importance and Challenges of Global Brand Perception.”

With these resources, public relations (PR) practitioners will be able to thrive in the golden age of PR by leveraging unprecedented technology and social intelligence software, empowering them to create more effective campaigns in 2015.

“PR Tech: What s in Store for 2015?”
Public relations is turning into a data-driven practice. Evolving technology and tools complement this movement. Technology in modern-day PR is changing everything from how practitioners measure success to better tracking first-touch attribution within the sales cycle. With this white paper, public relations practitioners will discover how technology tools are evolving and impacting PR best practices and get actionable takeaways for their 2015 PR plans.

The “PR Tech: What s in Store for 2015?” white paper is available for free by clicking here.

“The Importance and Challenges of Global Brand Perception 
Tech-savvy communicators have long used social media to surface brand conversations, engage audiences and avert crises. Now, as social, mobile and big data become ubiquitous, global brands are using social intelligence to offer a holistic view of brand health and inform business decisions. With this report, practitioners will learn how to better analyze and predict brand success using social data.

The “The Importance and Challenges of Global Brand Perception” report is available for free by clicking here.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.