Cision Releases Influencer Relations and Social Strategies Resources

Reports include  Social Engagement Strategies,”  How to Succeed With Influencer Relations  and the  2014 Healthcare Pitching Kit  

Cision, a leading provider of cloud-based public relations and social software, released three guides this month:  Social Engagement Strategies,   How to Succeed With Influencer Relations  and the  2014 Healthcare Pitching Kit. 

With these resources, public relations (PR) practitioners will be able to enhance their social media strategies, leverage influencer relations, and get up-to-date information and tips for pitching journalists that cover the healthcare industry.

 Social Media Engagement Strategies 

With actionable social intelligence and the ability to directly engage with customers and prospects online, companies can strengthen brand loyalty, acquire new leads, retain customers, resolve issues and continue building superior customer experiences. However, in today s content saturated world, it has never been harder for a brand to stand out on social media. With this report, PR practitioners will get 10 tips for successfully engaging with key stakeholders across multiple industries.

The  Social Engagement Strategies  report is available for free by clicking here.

 How to Succeed With Influencer Relations 

Consumers tune out branded messages and are more likely to trust influencers than faceless brands. Influencers can change public perception, produce more relevant content, and drive awareness and interest in a brand. With this guide, practitioners will learn how to identify the right influencers, develop an influencer relations program, and learn from brand success stories.

The  How to Succeed With Influencer Relations  white paper is available for free by clicking here.

 2014 Healthcare Pitching Kit 

The 2014 Healthcare Pitching Kit helps PR practitioners reach the most relevant journalists and bloggers in the healthcare industry covering patients, doctors, hospitals, insurance providers, pharmaceuticals, biotech and more. It includes profiles of featured healthcare media contacts, pitching tips from the influencers themselves and actionable social data to inform campaigns so PR pros can build better relationships and get their stories out to the audiences that matter.

The  2014 Healthcare Pitching Kit  is available for free by clicking here.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.