Judy Smith, the Inspiration Behind the Hit Show Scandal, to Keynote Demand Success 2014 Conference
Joining Smith at the annual marketing and PR conference is Twitter s Editorial Director Karen Wickre and NPR and Forbes contributor Leslie Bradshaw
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced Judy Smith, the founder and president of Smith & Company and inspiration behind the hit show Scandal, will keynote its Demand Success 2014 Conference this June.
With more than 25 years of experience, Smith has solidified her position as an expert in crisis communications by serving as a public relations consultant for some of the most historic and sensational events of our time, including the prosecution of former Washington, D.C. Mayor Marion Barry, President Clinton s impeachment, and the Enron congressional inquiry. Before founding her crisis management firm, Smith & Company, Smith served as the deputy press secretary to President George H. W. Bush. Her high-profile client work and crisis communications expertise served as the inspiration for the creation of the hit show Scandal and its protagonist Olivia Pope. At Demand Success 2014, Smith s keynote will highlight how to manage public perceptions during times of crises.
Judy Smith is one of America’s best-known crisis communications experts and a leader in the PR industry, said Chief Marketing Officer You Mon Tsang. Every business or organization needs to think proactively about handling crises because sooner or later one will appear. We’re looking forward to hearing Judy’s insights and hopefully some good stories as well!”
Also joining the Demand Success speaker lineup are Twitter, Inc. Editorial Director Karen Wickre and Guide Chief Operating Officer Leslie Bradshaw.
A long-time editor, author and content strategist, Wickre is the editorial director at Twitter, where she shapes how the company communicates publicly through a network of blogs and Twitter accounts. Prior to joining Twitter in 2011, Karen worked at Google for 9 years. She developed the company s corporate content strategy, and built its blog and Twitter platforms into global channels. In her The View From Twitter session, she will teach Demand Success attendees how to perform corporate communications in a socially networked world.
Co-founder of JESS3, a regular contributor to NPR and Forbes, and chief operating officer of Guide, Bradshaw will offer methodologies and actionable tips to visualize data and stories with infographics, video and more during her conference session.
Demand Success 2014 is a two-day marketing and public relations conference taking place on June 5-6, 2014 at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area. Emmy-nominated HBO series Entourage star Adrian Grenier and Avinash Kaushik, co-founder of Market Motive and Google digital marketing evangelist, will also both serve as keynote speakers. A pre-conference training for Vocus customers will be held on June 4, 2014.
For more information on the conference and to register, visit: http://www.vocus.com/conference.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.