Vocus Announces July Webinars With Tom Martin and Nichole Kelly

Attendees will learn how to market to prospects during their self-education stage and how to measure social media s return on investment

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today announced two upcoming webinars in July. These instructional, hour-long sessions will be lead by Tom Martin, author of  The Invisible Sale,  and Nichole Kelly, CEO at Social Media Explorer | SME Digital.

Digitally empowered customers self-educate and make purchase decisions before businesses even know they are looking. How can brands leverage this and market to the modern consumer? Learn how to identify prospects  pain points via social media, build relationships with prospects and create more targeted content without increasing workload from Converse Digital Founder Tom Martin. During his Vocus webinar on Wednesday, July 9, attendees will learn how to spend less time cold calling and more time attracting qualified leads.

Eighty-eight percent of marketers consider measuring social media ROI a top priority, but often they rely on fan, follower and share counts. What about the bottom-line results that matter? Learn to show social s impact on sales volume, revenue and cost with measurement expert Nichole Kelly during her Vocus webinar on Wednesday, July 23. Attendees will get tips from Kelly on how to show quantifiable success by translating social metrics into business ones.

All Vocus webinars are free and open to the public. Register for the webinars by clicking the links above. On-demand replays of the webinar are available to registered attendees. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.