Vocus Marketing Suite Named Social Tool of The Year by 2014 SoMe Awards
Honoring the Suite s impressive set of unique social tools, the national award recognizes the most innovative social media product in 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, was awarded Social Tool of the Year for its Marketing Suite during the 6th Annual 2014 SoMe Awards last night in Portland, Ore.
The SoMe Awards honor the best social media campaigns and products by marketing agencies, in-house teams and freelancers across the United States.
The Vocus Marketing Suite was selected for its impressive lineup of social features, including:
- Buying Signals
This technology monitors and filters millions of tweets from prospects looking to buy a product or service to connect businesses with the right prospects at the right time. These leads are delivered to a one-stop dashboard.
- Recommendation Engine
This tool filters and suggests content, conversations and influencers to engage with across social channels.
- Social CRM
This feature tracks and records every engagement with prospects across email, landing pages, news releases and website visits. It identifies contacts social identities (matching email addresses to social media profiles), and highlights their tweets and profiles with just one click.
- Social Analytics
By integrating with Facebook, Twitter, LinkedIn, Google Analytics and Bitly Analytics, this tool tracks likes, follows and shares, all in one place. It highlights which posts are working, as well as the demographics and geography of a company s social network. It records how often a brand is mentioned, re-tweeted and followed.
The Vocus Marketing Suite, and in particular, its Buying Signals functionality is an amazing tool that connects social media with sales, said Daniel Kawamoto, a SoMe Awards spokesperson. They do it in a way that is natural and meets consumers at their point of need. The SoMe Awards committee was proud to present the company with the Social Tool of the Year award.
The 2014 SoMe judges included Jonah Sachs, co-founder and chief executive officer of Free Range Studios; Billie Goldman, partner marketing manager of Intel Corporation; Toni Wallace, director of strategic marketing at Sony Music Entertainment; Pamela Rutledge, Ph.D, MBA, director of Media Psychology Research Center; and Jerri Lynn Hogg, social media psychology specialist.
Social buying has become incredibly important in modern business, said Vocus Chief Marketing Officer You Mon Tsang. Social media has transformed the way people purchase virtually everything. At Vocus, it s our goal to not only create innovative social products, but to help our clients easily and effectively reach and nurture their customers where they are. Getting recognized by leaders in the social media space as the best social product against stiff competition is a tremendous honor.
Keynoted by Brian Solis, the 6th Annual SoMe Awards and Forum featured winners in 11 categories. Past winners include McCann Erickson, TEDx, NCAA and The Business Journals.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.