Alister Houghton is UK Content Marketing Manager at Cision, writing and commissioning thought leadership, interviews and opinion pieces covering the earned media, marketing and journalism spheres. As well as working in a variety of roles across the business, he has previously managed media and web content for the British American Football Association.
Having a simple message which you can explain in one line is the key to creating a great PR stunt, Tin Man founder and CEO Mandy Sharp and Radioactive PR founder Rich Leigh revealed in Cision’s latest webinar.
Here’s a round-up of this week's PR news, including Cision's latest webinar, it's press release analyser and wins for Ready10, Centropy PR and Aisle 8.
Here’s a bumper round-up of PR news from the last two weeks, featuring Cision's new press release analyser tool, a guide on writing press releases and new hires at Tyto, LEWIS and Clarion Communications.
Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.
Louise Vaughan, managing director at Definition, talks about the agency's move to Leeds, why Definition is different from other agencies and what the future holds for her and her team.
Alex Kay-Jelski, editor-in-chief at The Athletic in the UK, discusses the site's launch in the UK, why all of its journalists receive equity in the business and what the team is looking for from PRs.
Here’s a bumper round-up of PR news from the last two weeks, featuring Cision's latest webinar, wins for Frank, Brands2Life and Centropy PR and senior hires at OVO Energy and Relevance International.
Laura Oliphant, co-founder and MD of Stand Agency, reveals the type of client she loves, the rise of "Impact Relations" and how to produce campaigns which tackle difficult subjects.
Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar on the subject.
Ian Taylor, editor-in-chief of men’s style site FashionBeans, discusses the site’s approach to men’s style, the importance of imagery and […]
Here’s a bumper round-up of PR news from the last two weeks, featuring Cision’s latest white paper on influencer marketing, […]
Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]
Michael Evans, managing partner at Madano, discusses the agency’s 15th anniversary, how Madano has evolved, and the importance of proving […]
Here’s a round-up of this week’s PR news, featuring Cision’s latest white paper on influencer marketing, new hires at FleishmanHillard […]
