About Alister Houghton

Alister Houghton is UK Content Marketing Manager at Cision, writing and commissioning thought leadership, interviews and opinion pieces covering the earned media, marketing and journalism spheres. As well as working in a variety of roles across the business, he has previously managed media and web content for the British American Football Association.

How to Fix Influencer Marketing
Sep 23, 2019

How to Fix Influencer Marketing

So, what exactly can bring influencer marketing back to life? Perhaps the answer is in influencer relations – the shift to genuine longer-term relationships which focus on a brand’s purpose.

Mandy Sharp and Rich Leigh agree PR stunts must be simple in Cision's latest webinar
Sep 12, 2019

Mandy Sharp and Rich Leigh agree PR stunts must be simple in Cision's latest webinar

Having a simple message which you can explain in one line is the key to creating a great PR stunt, Tin Man founder and CEO Mandy Sharp and Radioactive PR founder Rich Leigh revealed in Cision’s latest webinar.

PR news round-up (9-12 September)
Sep 12, 2019

PR news round-up (9-12 September)

Here’s a round-up of this week's PR news, including Cision's latest webinar, it's press release analyser and wins for Ready10, Centropy PR and Aisle 8.

PR news round-up (26 August - 6 September)
Sep 06, 2019

PR news round-up (26 August - 6 September)

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision's new press release analyser tool, a guide on writing press releases and new hires at Tyto, LEWIS and Clarion Communications.

Alister's tHOUGHTs ON... press releases
Sep 05, 2019

Alister's tHOUGHTs ON... press releases

Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.

60 Seconds with Definition's Louise Vaughan
Sep 04, 2019

60 Seconds with Definition's Louise Vaughan

Louise Vaughan, managing director at Definition, talks about the agency's move to Leeds, why Definition is different from other agencies and what the future holds for her and her team.

Meet the journalist: The Athletic's Alex Kay-Jelski
Aug 29, 2019

Meet the journalist: The Athletic's Alex Kay-Jelski

Alex Kay-Jelski, editor-in-chief at The Athletic in the UK, discusses the site's launch in the UK, why all of its journalists receive equity in the business and what the team is looking for from PRs.

PR news round-up (12-23 August)
Aug 23, 2019

PR news round-up (12-23 August)

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision's latest webinar, wins for Frank, Brands2Life and Centropy PR and senior hires at OVO Energy and Relevance International.

60 Seconds with Stand Agency's Laura Oliphant
Aug 22, 2019

60 Seconds with Stand Agency's Laura Oliphant

Laura Oliphant, co-founder and MD of Stand Agency, reveals the type of client she loves, the rise of "Impact Relations" and how to produce campaigns which tackle difficult subjects.

Alister's tHOUGHTs ON... PR stunts
Aug 21, 2019

Alister's tHOUGHTs ON... PR stunts

Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar on the subject.

Meet the Journalist: FashionBeans editor-in-chief Ian Taylor
Aug 12, 2019

Meet the Journalist: FashionBeans editor-in-chief Ian Taylor

Ian Taylor, editor-in-chief of men’s style site FashionBeans, discusses the site’s approach to men’s style, the importance of imagery and […]

PR news round-up (29 July – 9 August)
Aug 09, 2019

PR news round-up (29 July – 9 August)

Here’s a bumper round-up of PR news from the last two weeks, featuring Cision’s latest white paper on influencer marketing, […]

MoneySavingExpert’s Katie Watts: How to build your own influencers
Jul 30, 2019

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

60 Seconds with Madano’s Michael Evans
Jul 29, 2019

60 Seconds with Madano’s Michael Evans

Michael Evans, managing partner at Madano, discusses the agency’s 15th anniversary, how Madano has evolved, and the importance of proving […]

PR news round-up (22-26 July)
Jul 26, 2019

PR news round-up (22-26 July)

Here’s a round-up of this week’s PR news, featuring Cision’s latest white paper on influencer marketing, new hires at FleishmanHillard […]

Clarion Communications’ Charlie Bagley: The future of influencer marketing
Jul 25, 2019

Clarion Communications’ Charlie Bagley: The future of influencer marketing

Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]

Alister’s tHOUGHTs ON: influencer marketing
Jul 24, 2019

Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Cision to support flagship PRCA and ICCO events
Jul 23, 2019

Cision to support flagship PRCA and ICCO events

Cision has been named as headline sponsor for this year’s PRCA National Conference and the ICCO Global Summit. Given both […]

Inside the campaign: The Balvenie Stories
Jul 22, 2019

Inside the campaign: The Balvenie Stories

Gemma Paterson, global brand ambassador for The Balvenie, reveals the thinking behind the whisky brand’s latest campaign – The Balvenie […]

PR news round-up (15-19 July)
Jul 18, 2019

PR news round-up (15-19 July)

Here’s a round-up of this week’s PR news, featuring senior appointments at Hotwire, Mischief and Wentworth PR, and account wins […]

Meet the Journalist: Get Sweat Go’s Tom Wheatley
Jul 17, 2019

Meet the Journalist: Get Sweat Go’s Tom Wheatley

Tom Wheatley, editor at the newly launched Get Sweat Go, reveals what topics the online title will cover, his goals […]

PR news round-up (1-12 July)
Jul 12, 2019

PR news round-up (1-12 July)

Here’s a bumper round-up of PR news from the past two weeks, including highlights from CommsCon X Insights, new hires […]

60 Seconds with Radioactive PR’s Rich Leigh
Jul 11, 2019

60 Seconds with Radioactive PR’s Rich Leigh

Rich Leigh, founder of Radioactive PR, discusses the agency’s first year working a four day week, the importance of ROI […]

PR case study: The PHA Group – Responsible Gambling Week 2018
Jul 08, 2019

PR case study: The PHA Group – Responsible Gambling Week 2018

Find out why The PHA Group took the unusual step of avoiding national media to help generate cut-through for the key […]

60 Seconds with The Property Buying Company’s Mia Hodgkinson
Jul 04, 2019

60 Seconds with The Property Buying Company’s Mia Hodgkinson

Mia Hodgkinson, senior content producer and copywriter at The Property Buying Company, talks about her role, changes in the property […]