If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]
Remember when Red Bull sent Felix Baumgartner to the edge of space and had him jump? So many brands would […]
Public relations and the media have long been co-dependent. Traditional media has massive reach or attractive niche audiences, and PR […]
Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]
Oreo, not the Baltimore Ravens, won the 2013 Super Bowl when its “Dunk in the Dark” tweet exploded. How did Oreo succeed in real-time? Replicate Oreo’s success for your brand by following Alissa Blate’s real-time PR tips.
Too often, people use outdated standards and metrics of success and benchmark their work against others who don’t challenge the status quo. True success requires questioning all of your processes and strategies. Get insights inspired by Brian...
Influencers, cowbells and one big announcement from Cision and Vocus. Those were all in attendance at an October 13 event where Peter Granat announced that discussed the combined future of Cision and Vocus.
Real-time PR allows brands to inject themselves into conversations surrounding buzzworthy events. It requires the right tools, the right team and a cohesive mindset. See how top brands have leveraged real-time PR.
Technology is vital in PR, but you can’t “set it and forget it.” You need to connect with people and PR technology can help you do that. Get Brian Solis’ tips for how to connect with people and see the role tech plays.
Want to know how the media view your pitches? Former CBS News executive Batt Humphreys pulls back the curtain to show you what reporters and editors really think of pitches and how you can pitch more effectively.
Does PR really stand for public relations? It actually stands for a whole lot more. See the top 16 quotes from Brian Solis’ ebook “What If PR Stood for People and Relationships?” and get it for free!
Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR’s top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!
Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.
There are so many pitching rules out there, but what good will they do if you can’t find the right reporters to pitch? Here are six tactics that will help you identify the best reporters to pitch and earn coverage.
Thanks to Vocus, the New Orleans Tourism Marketing Corporation turned its PR from a cost-center to a profit center. Watch how Vocus’ PR Suite helped make this happen.
If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.
Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.
Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren’t measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.
Want to hear the latest news about the Vocus PR Suite? The Fall ’14 release includes premium content monitoring, daily news reports, impact reports and topic recommendations. Check it out!
What is Facebook’s future? How are social networks beefing up security? What’s up with Instagram spam? Get those answers and more in this week’s roundup of all the social media news PR pros need to know.
No one piece of content aligns with the interests of all of a PR pro’s audiences. In fact, even with specific audiences interests are diverse. Use these 11 quick tips to optimize your content for potential customers and media.
Thousands of press releases flood reporters’ inboxes daily. How can yours get noticed among the crowd? Get press release writing tips by following the example of four standout releases.
How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.
Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus’ latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.
Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.
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