Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

The Rich Get Richer: The Rise of Visual Social & What It Means
Jan 26, 2015

The Rich Get Richer: The Rise of Visual Social & What It Means

Have you noticed that your time on social media involves more audio, video and images than it used to? If […]

The PR Potential of Pinterest: Q&A With Jennifer Cario
Jan 22, 2015

The PR Potential of Pinterest: Q&A With Jennifer Cario

Facebook, Twitter and LinkedIn. Many communicators focus all their resources on those networks, but are they always best for helping […]

How Rich Media Can Help You Strike It Rich
Jan 22, 2015

How Rich Media Can Help You Strike It Rich

If your content encompasses text alone, you’re missing big PR and marketing opportunities. Consider the rise of rich media social […]

Guitar Center Q&A: Riffs About Targeted Content and Media Relations
Jan 12, 2015

Guitar Center Q&A: Riffs About Targeted Content and Media Relations

When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]

How PRs Can Succeed With Technology
Jan 09, 2015

How PRs Can Succeed With Technology

This post is an excerpt from our “PR Tech: What’s in Store for 2015?” white paper. Consider all of the […]

State of the Media Survey Raffle – Official Rules
Jan 06, 2015

State of the Media Survey Raffle – Official Rules

State of the Media Survey Raffle Official Rules Eligibility: NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER TO ENTER THE […]

How Pinterest Can Help With PR
Dec 29, 2014

How Pinterest Can Help With PR

This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. While […]

Seducing Search Engines: How to Optimize Headlines and Snippets
Dec 22, 2014

Seducing Search Engines: How to Optimize Headlines and Snippets

As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by […]

4 Steps for PR Pros to Get Started With Sponsored Articles
Dec 19, 2014

4 Steps for PR Pros to Get Started With Sponsored Articles

This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR […]

Want to Be PR Tech Savvy in 2015? Get Our Free White Paper!
Dec 16, 2014

Want to Be PR Tech Savvy in 2015? Get Our Free White Paper!

Data has all but taken over public relations. Advances in digital media and the growth of social media data has […]

PR Problems? There’s a Tool for That!
Dec 16, 2014

PR Problems? There’s a Tool for That!

Need help meeting your public relations goals? There’s a tool for that. Kellye Crane’s “Tool School: PR Success in 2015” […]

Infographic: A Snapshot of the Evolving PR Tech Landscape
Dec 10, 2014

Infographic: A Snapshot of the Evolving PR Tech Landscape

Content marketing. Social media. Measurement. Media relations. Big Data. Can you imagine doing your job without the aid of technology? Public […]

Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’
Dec 05, 2014

Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’

Adam Schleichkorn is no stranger to viral success. The 33-year-old Long Island resident’s most recent hit features Kermit the Frog […]

PR Tools Rule – Except When They Don’t
Dec 05, 2014

PR Tools Rule – Except When They Don’t

This is a guest post by Kellye Crane, founder of Solo PR Pro. I’ve never met a PR professional who […]

Email and PR – Better Together
Dec 03, 2014

Email and PR – Better Together

This is a guest post by John Hayes, the UK Marketing Director at iContact. You might be surprised to hear […]

10 Reasons We Give Thanks This Year
Nov 27, 2014

10 Reasons We Give Thanks This Year

Terra Dankowski, Gina Joseph and Adrienne Sheares contributed to this post. The best part of Thanksgiving (Yes, even better than […]

7 Social Media Design Ideas for PR Pros
Nov 24, 2014

7 Social Media Design Ideas for PR Pros

This is a guest post by Anna Guerrero. Anna is Content Editor at Canva, an easy-to-use online design platform.  Attending meetings, […]

Infographic: The Social Video Starter Guide for PR Pros
Nov 19, 2014

Infographic: The Social Video Starter Guide for PR Pros

This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]

Succeed With Influencer Relations. Get Your Free White Paper!
Nov 18, 2014

Succeed With Influencer Relations. Get Your Free White Paper!

Your target audience consumes the content you produce with skeptical eyes. Before they feel that they can make an informed […]

Why Content Marketing Fails…and How It Can Succeed
Nov 17, 2014

Why Content Marketing Fails…and How It Can Succeed

If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]

Why Pragmatism Drives Content Success: A Q&A with Arik Hanson
Nov 07, 2014

Why Pragmatism Drives Content Success: A Q&A with Arik Hanson

Remember when Red Bull sent Felix Baumgartner to the edge of space and had him jump? So many brands would […]

The Keys to a Modern PR Content Strategy
Nov 01, 2014

The Keys to a Modern PR Content Strategy

Public relations and the media have long been co-dependent. Traditional media has massive reach or attractive niche audiences, and PR […]

Win the Holidays with Real-Time PR: Download Our White Paper!
Oct 30, 2014

Win the Holidays with Real-Time PR: Download Our White Paper!

Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]

The Secrets to Oreo’s Real-Time Success Revealed
Oct 27, 2014

The Secrets to Oreo’s Real-Time Success Revealed

Oreo, not the Baltimore Ravens, won the 2013 Super Bowl when its “Dunk in the Dark” tweet exploded. How did Oreo succeed in real-time? Replicate Oreo’s success for your brand by following Alissa Blate’s real-time PR tips.

It’s Time to Forget Business as Usual
Oct 17, 2014

It’s Time to Forget Business as Usual

Too often, people use outdated standards and metrics of success and benchmark their work against others who don’t challenge the status quo. True success requires questioning all of your processes and strategies. Get insights inspired by Brian...