Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Branding Rule: Make and Keep Commitments
Feb 19, 2014

Branding Rule: Make and Keep Commitments

Need a brand rule to live by? Make and keep your commitments, says Human Business Works CEO Chris Brogan. Brands succeed and fail based on their reputations for delivering on promises.

A Scandalous Keynote Takes the Demand Success Stage
Feb 19, 2014

A Scandalous Keynote Takes the Demand Success Stage

Judy Smith honed her skills through her experiences with some of the most historic and sensational events of our time, including Enron and the General Petraeus CIA scandal. Now “the fixer” will deliver the closing keynote at Demand Success.

Want to Engage Reporters? Understand How They Use Social
Feb 18, 2014

Want to Engage Reporters? Understand How They Use Social

The way reporters and journalists use social media is evolving. Get ahead of the competition and drive publicity by identifying reporters’ social media habits with Vocus’ State of the Media Report.

The View from Twitter: Corporate Communications Go Tweet
Feb 13, 2014

The View from Twitter: Corporate Communications Go Tweet

Social media has opened up corporate communications. See the brands who use Twitter best and meet the newest Demand Success speaker, Twitter’s Karen Wickre.

Seven Tips to Ignite Audiences with Powerful Ideas
Jan 14, 2014

Seven Tips to Ignite Audiences with Powerful Ideas

Can you start a revolution in five minutes? Ignite at Demand Success 2014 will give you the opportunity. Pitch your idea and use these seven tips to inspire audiences in minutes.

Word of Mouth: The New Media Relations
Nov 13, 2013

Word of Mouth: The New Media Relations

Now that every brand has direct access to media, you aren’t limited to reaching out to journalists and reporters for coverage. You can go straight to your loyal customers to do the work for you.

Social Media PR Hacking: Your Questions Answered
Oct 24, 2013

Social Media PR Hacking: Your Questions Answered

Last week, Ian Greenleigh showed us how to hack social media to reach journalists directly. Here, he answers your questions on tweeting, following up, and establishing credibility.

How to ‘Hack’ Facebook to Get Press Coverage
Oct 21, 2013

How to ‘Hack’ Facebook to Get Press Coverage

Trying to engage a top industry reporter but not getting anywhere? Use the social media side door with this Facebook ‘hack’ from social PR expert Ian Greenleigh.

How To Create a Three-Step PR Crisis Plan
Sep 24, 2013

How To Create a Three-Step PR Crisis Plan

Are you prepared for a PR crisis? Comms expert Ike Piggott explains how to build a threat matrix, assign roles, and use active listening to anticipate and defuse threats in real-time.

Paywalls and Publicity: What’s the Impact?
Aug 29, 2013

Paywalls and Publicity: What’s the Impact?

You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?

Coswick Hardwood: Vocus Eliminated Our Slow Season!
Aug 15, 2013

Coswick Hardwood: Vocus Eliminated Our Slow Season!

“January and February are our industry’s slow months,” says Olya Ianovskaia of hardwood flooring manufacturer Coswick Hardwood. “Everyone has a slowdown in sales…except us.”

Five Reasons Jeff Bezos Got a Bargain for The Washington Post
Aug 12, 2013

Five Reasons Jeff Bezos Got a Bargain for The Washington Post

The Amazon chief didn’t have a coupon, but he still got a great deal for The Washington Post last week – especially from a marketing and PR viewpoint. Here’s why.

Vocus Helps an Architectural Photographer Go Global
Aug 05, 2013

Vocus Helps an Architectural Photographer Go Global

Photographer Ellen Fisch used email and social media marketing but still struggled to get online visibility for her business. Then, she tried the Vocus Marketing Suite. Here’s the full story.

Be a Brand in Demand: Stacey Miller’s Advice for Marketers
Aug 05, 2013

Be a Brand in Demand: Stacey Miller’s Advice for Marketers

Your personal brand is the X-factor that separates you from your competition and finds you new opportunities throughout your marketing career. These brand-building tips will help you become a brand in demand.

What Is Facebook’s Future?
Jul 17, 2013

What Is Facebook’s Future?

Facebook is the world’s biggest social network, but Millennial migration and other problems threaten its perch as a marketing must. Here’s the network’s future as viewed by a panel of experts at Demand Success.

Eight Killer Slide Decks from Demand Success!
Jul 10, 2013

Eight Killer Slide Decks from Demand Success!

Hip to the latest marketing trends? From email marketing to brand journalism, eight Demand Success speakers share their presentations that deliver the strategies you need to become a marketing success.

Guy Kawasaki: How to Build Social Media Influence in 10 Steps
Jul 01, 2013

Guy Kawasaki: How to Build Social Media Influence in 10 Steps

Social networks have made marketing and reaching audiences easier. But with so many people using social media, how can you stand out as an influential voice? Take Guy Kawasaki’s advice.

Ike Pigott: How to Do Brand Journalism
Jun 27, 2013

Ike Pigott: How to Do Brand Journalism

Faced with declining media coverage after several local newspapers reduced their publication frequency , Alabama Power became its own media outlet. Here’s what Ike Pigott learned along the way.

Rohit Bhargava’s Five Tips to Make Customers Like You
Jun 26, 2013

Rohit Bhargava’s Five Tips to Make Customers Like You

Even superior products don’t necessarly succeed, says Likeonomics author and Demand Success speaker Rohit Bhargava. To win at marketing, you have to make customers like you.

Jay Rosen’s 10 Social Media Tips for Journalists
Jun 25, 2013

Jay Rosen’s 10 Social Media Tips for Journalists

Social media has changed journalism forever, says NYU professor and Demand Success speaker Jay Rosen. Reporters and outlets need to adapt. These 10 social media tips from Jay’s presentation will help.

The Greatest Demand Success Content from the Web (So Far)
Jun 24, 2013

The Greatest Demand Success Content from the Web (So Far)

Demand Success concluded the afternoon of June 21, but attendees of the marketing conference are still riding high if social media and blogs are any judge.

#Demand13: Elisabeth Moss Answers Marketers’ Questions!
Jun 21, 2013

#Demand13: Elisabeth Moss Answers Marketers’ Questions!

Esteemed actor Elisabeth Moss took questions from the crowd about business, writing and marketing at Demand Success about her role as Peggy Olson on AMC’s hit show “Mad Men.”

#Demand13 Liveblog: Jeremiah Owyang’s Collaborative Economy
Jun 21, 2013

#Demand13 Liveblog: Jeremiah Owyang’s Collaborative Economy

What are the disruptors affecting digital businesses in 2013? At Demand Success, Jeremiah Owyang delivered insights from Altimeter Group, detailing the latest media trends and explaining how media is converging.

#Demand13 Liveblog: Red Cross’s Wendy Harman on Social Media
Jun 20, 2013

#Demand13 Liveblog: Red Cross’s Wendy Harman on Social Media

Wendy Harman’s #Demand13 session provided lessons from the Red Cross Social Media Command Center on real-time response and crisis communications: marketers take note.

#Demand13 Liveblog: Joe Pulizzi on the Content Revolution
Jun 20, 2013

#Demand13 Liveblog: Joe Pulizzi on the Content Revolution

The use of search and social media to research businesses has created a content marketing revolution, says Joe Pulizzi. This morning, he showed us how to develop quality content, leverage emerging trends and connect with social media.