Need a brand rule to live by? Make and keep your commitments, says Human Business Works CEO Chris Brogan. Brands succeed and fail based on their reputations for delivering on promises.
Judy Smith honed her skills through her experiences with some of the most historic and sensational events of our time, including Enron and the General Petraeus CIA scandal. Now “the fixer” will deliver the closing keynote at Demand Success.
The way reporters and journalists use social media is evolving. Get ahead of the competition and drive publicity by identifying reporters’ social media habits with Vocus’ State of the Media Report.
Social media has opened up corporate communications. See the brands who use Twitter best and meet the newest Demand Success speaker, Twitter’s Karen Wickre.
Can you start a revolution in five minutes? Ignite at Demand Success 2014 will give you the opportunity. Pitch your idea and use these seven tips to inspire audiences in minutes.
Now that every brand has direct access to media, you aren’t limited to reaching out to journalists and reporters for coverage. You can go straight to your loyal customers to do the work for you.
Last week, Ian Greenleigh showed us how to hack social media to reach journalists directly. Here, he answers your questions on tweeting, following up, and establishing credibility.
Trying to engage a top industry reporter but not getting anywhere? Use the social media side door with this Facebook ‘hack’ from social PR expert Ian Greenleigh.
Are you prepared for a PR crisis? Comms expert Ike Piggott explains how to build a threat matrix, assign roles, and use active listening to anticipate and defuse threats in real-time.
You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?
“January and February are our industry’s slow months,” says Olya Ianovskaia of hardwood flooring manufacturer Coswick Hardwood. “Everyone has a slowdown in sales…except us.”
The Amazon chief didn’t have a coupon, but he still got a great deal for The Washington Post last week – especially from a marketing and PR viewpoint. Here’s why.
Photographer Ellen Fisch used email and social media marketing but still struggled to get online visibility for her business. Then, she tried the Vocus Marketing Suite. Here’s the full story.
Your personal brand is the X-factor that separates you from your competition and finds you new opportunities throughout your marketing career. These brand-building tips will help you become a brand in demand.
Facebook is the world’s biggest social network, but Millennial migration and other problems threaten its perch as a marketing must. Here’s the network’s future as viewed by a panel of experts at Demand Success.
Hip to the latest marketing trends? From email marketing to brand journalism, eight Demand Success speakers share their presentations that deliver the strategies you need to become a marketing success.
Social networks have made marketing and reaching audiences easier. But with so many people using social media, how can you stand out as an influential voice? Take Guy Kawasaki’s advice.
Faced with declining media coverage after several local newspapers reduced their publication frequency , Alabama Power became its own media outlet. Here’s what Ike Pigott learned along the way.
Even superior products don’t necessarly succeed, says Likeonomics author and Demand Success speaker Rohit Bhargava. To win at marketing, you have to make customers like you.
Social media has changed journalism forever, says NYU professor and Demand Success speaker Jay Rosen. Reporters and outlets need to adapt. These 10 social media tips from Jay’s presentation will help.
Demand Success concluded the afternoon of June 21, but attendees of the marketing conference are still riding high if social media and blogs are any judge.
Esteemed actor Elisabeth Moss took questions from the crowd about business, writing and marketing at Demand Success about her role as Peggy Olson on AMC’s hit show “Mad Men.”
What are the disruptors affecting digital businesses in 2013? At Demand Success, Jeremiah Owyang delivered insights from Altimeter Group, detailing the latest media trends and explaining how media is converging.
Wendy Harman’s #Demand13 session provided lessons from the Red Cross Social Media Command Center on real-time response and crisis communications: marketers take note.
The use of search and social media to research businesses has created a content marketing revolution, says Joe Pulizzi. This morning, he showed us how to develop quality content, leverage emerging trends and connect with social media.
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