Contributors

About Caterina Lui

Caterina Lui is a senior customer content specialist for Virtual Press Office, PR Newswire’s trade show marketing solutions division. VPO helps global event professionals, exhibitors and trade show marketing managers reach their goals through news distribution, measurement and online press kit creation. Follow Caterina at @VPOEventZone, our Twitter channel dedicated to the trade show industry.
Exploring Virtual Events: 6 Benefits of Going Virtual
May 20, 2020

Exploring Virtual Events: 6 Benefits of Going Virtual

Worried about taking your event virtual? 6 benefits that you might not have considered.

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How The Middle can Help you with Your Event Marketing Strategy
May 18, 2018

How The Middle can Help you with Your Event Marketing Strategy

Learn how takeaways from the hit TV show The Middle can help you with your event marketing strategy.

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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Jan 08, 2018

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Like peanut butter and...

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How to Hit the Right Notes with Keynote Speaker Announcements
Jul 24, 2017

How to Hit the Right Notes with Keynote Speaker Announcements

Event speakers inform, challenge and inspire; however, event speaker announcements are often less than inspirational. Here are 5 easy ways to amplify event speaker announcements.

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