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Contributor

Cision Contributor

About Cision Contributor

This post was written by a guest Cision contributor.

How to Harness the Power of HARO For More Earned Media
Dec 12, 2017

How to Harness the Power of HARO For More Earned Media

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  […]

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Navigating the Video Content Jungle
Dec 08, 2017

Navigating the Video Content Jungle

This video takes the viewer on a journey where they’re confronted by five essential video types every marketer should be considering as they compete for attention in a crowded marketplace.

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How to Turn Your Brand Crisis into PR Success with Ease
Dec 04, 2017

How to Turn Your Brand Crisis into PR Success with Ease

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

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How to Strengthen Returns from Micro-Influencers
Nov 22, 2017

How to Strengthen Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

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Five Easy SEO Tricks to Improve Your Next Press Release
Nov 16, 2017

Five Easy SEO Tricks to Improve Your Next Press Release

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press...

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How Agencies and In-House Teams Bring Out the Best in Each Other
Nov 02, 2017

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

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Five Tips to Differentiating Your Brand
Oct 26, 2017

Five Tips to Differentiating Your Brand

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.

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Injecting Creative Into Marketing for More Earned Media
Oct 23, 2017

Injecting Creative Into Marketing for More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

What’s...

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Bringing PR Measurement Into the Digital Era
Oct 18, 2017

Bringing PR Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

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3 Ways to Expand Your Reach Within the Hispanic Community
Oct 02, 2017

3 Ways to Expand Your Reach Within the Hispanic Community

Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach.

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How to Overcome 7 Top Content Marketing Challenges
Sep 26, 2017

How to Overcome 7 Top Content Marketing Challenges

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

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Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact
Sep 06, 2017

Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online...

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How to Plan for the Success of Your Earned Media Strategy
Sep 05, 2017

How to Plan for the Success of Your Earned Media Strategy

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.

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Your Marketing Department Needs More Collaboration
Aug 29, 2017

Your Marketing Department Needs More Collaboration

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.

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How to Leverage Emotions to Boost Digital PR
Aug 23, 2017

How to Leverage Emotions to Boost Digital PR

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional...

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