Guest Contributor


About Guest Contributor

We welcome opinion content and other article submissions from the earned media community. If you are interested in submitting a piece for the Cision website, please email prnews@cision.com.

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO
Jul 31, 2019

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

Higginson Strategy’s Esmé Parkins: We need to rebrand PR
Jul 15, 2019

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

Creating your own breakthrough: the seven cs to success
Jul 02, 2019

Creating your own breakthrough: the seven cs to success

“Every human being seeks to be acknowledged, validated and valued” – Rohini Rathour Cision’s Empower group had the pleasure of […]

CommsConXInsights: “We will always need people to make sense of data”: Timo Thomann-Rompf
Jul 02, 2019

CommsConXInsights: “We will always need people to make sense of data”: Timo Thomann-Rompf

“You need to have the talent and the tools working in conjunction to get the best insights”. This is how […]

CommsCon X Insights: How to measure magic
Jul 01, 2019

CommsCon X Insights: How to measure magic

Digital is not the ‘new media’ anymore, but rather the prime source of storytelling and the arena where all the […]

CommsCon X Insights: How does PR prepare for the age of AI?
Jun 28, 2019

CommsCon X Insights: How does PR prepare for the age of AI?

The third session of Cision’s CommsCon X Insights event centred on the growth of artificial intelligence (AI) within PR and […]

CommsConXInsights: The evolution of evaluation – so what?
Jun 27, 2019

CommsConXInsights: The evolution of evaluation – so what?

Gone are the days when PR professionals would hunt for clips in the ‘dailies’ with a pair of scissors, glue […]

Embracing imperfection and learning from failure on the journey to enlightenment
Jun 04, 2019

Embracing imperfection and learning from failure on the journey to enlightenment

Screwing up and doing it wrong may not sound like the most inspiring themes from a three-day summit on measurement, […]

Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap
May 30, 2019

Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap

Amanda Meyrick, CEO of Clarion Communications, explains how reverse mentoring has helped the agency’s different generations understand each other’s viewpoints. […]

Launch’s Oliver Druttman: How to be crisis ready in an online world
May 23, 2019

Launch’s Oliver Druttman: How to be crisis ready in an online world

Oliver Druttman, brand reputation director at Launch, explains how to balance tight journalist deadlines with crafting the right crisis response. […]

The PHA Group’s Ben Cossor: How to PR fintech start-ups
May 14, 2019

The PHA Group’s Ben Cossor: How to PR fintech start-ups

Ben Cossor, account director at The PHA Group, presents his tips on how fintech start-ups can grow their profile. Venture […]

Opinion: Think secondary audience first to realise experiential’s potential
Apr 25, 2019

Opinion: Think secondary audience first to realise experiential’s potential

Jack Lamacraft, MD of brand experience agency The Park, discusses the ways in which marketers can maximise the effectiveness of […]