Guest Contributor


About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, reach out to us on Twitter @Cision.

How to Apply Agile Methodology to Your Marketing Projects
Jul 11, 2016

How to Apply Agile Methodology to Your Marketing Projects

Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.

Personal Branding: Always Be Prepared for Your Next Job Opportunity
Jun 21, 2016

Personal Branding: Always Be Prepared for Your Next Job Opportunity

While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of […]

How to Pitch Better Brand Stories
Jun 09, 2016

How to Pitch Better Brand Stories

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I […]

Answering ‘Why Now?’ The Best PR Pitch Is a Timely One
Jun 06, 2016

Answering ‘Why Now?’ The Best PR Pitch Is a Timely One

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR […]

5 Reasons to Focus on Behavioral Data, Not Just Demographics
Jun 02, 2016

5 Reasons to Focus on Behavioral Data, Not Just Demographics

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data […]

Are Social Analytics Right For You?
May 31, 2016

Are Social Analytics Right For You?

Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a […]

The Difference Between Normal & Delightful Content
May 26, 2016

The Difference Between Normal & Delightful Content

What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious […]

Navigating the Waters of Client Testimonials
May 05, 2016

Navigating the Waters of Client Testimonials

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this […]

5 Research-Backed Tips to Significantly Improve Your Public Relations
Apr 29, 2016

5 Research-Backed Tips to Significantly Improve Your Public Relations

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with […]

How PR Can Help Build An Organic Audience
Apr 12, 2016

How PR Can Help Build An Organic Audience

Taral Patel is PR Executive at PRmention, a digital PR agency for startups. Just the way organic food is good […]

How A Holistic Approach to Social Media Can Improve Brand Performance
Mar 31, 2016

How A Holistic Approach to Social Media Can Improve Brand Performance

Wondering how umbrella brands manage their communication? Check out MGM Resorts International’s holistic approach to content and social media!

Native Advertising: Where Content Marketing and Journalism Overlap
Feb 05, 2016

Native Advertising: Where Content Marketing and Journalism Overlap

How can native advertising affect your marketing strategy? Check out this post to learn about one of the least understood modern-day marketing concepts.