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About Hillary Newport

Is a Thermostat Smarter Than Your PR strategy?
Jan 29, 2019

Is a Thermostat Smarter Than Your PR strategy?

PR professionals can learn a lot from “smart” technologies. Learn to optimize comms content and audience engagement by utilizing data-driven insights.

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The Press Release: Dead or Vital for Comms?
Aug 28, 2018

The Press Release: Dead or Vital for Comms?

The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...

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What PR Can Learn From Digital Advertising
Jan 30, 2018

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

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