Contributors



3 small businesses that prove no business is too small for the social Web
Apr 27, 2011

3 small businesses that prove no business is too small for the social Web

Ever had the feeling that social media listening and measurement are just for big companies? If you need a reminder […]

New design patterns that could shape the future of your organization’s blog
Apr 12, 2011

New design patterns that could shape the future of your organization’s blog

Several years ago when we at Cision began fielding more questions from our clients about engaging with bloggers, public relations […]

Building a digital identity with a common name
Mar 24, 2011

Building a digital identity with a common name

How unique is your name? When you enter your name in a search on Twitter, Facebook or LinkedIn, do you […]

3 tools to help communications pros kickstart ideas for Web and mobile apps
Feb 10, 2011

3 tools to help communications pros kickstart ideas for Web and mobile apps

If you work in public relations or marketing, you don’t need me to rattle off the growing array of digital platforms […]

What communications pros need to understand about the online privacy debate
Jan 24, 2011

What communications pros need to understand about the online privacy debate

I can’t seem to figure out why Facebook thinks I might want to see the new Natalie Portman/Ashton Kutcher vehicle, […]

2011 predictions: new platforms and traces of engagement
Jan 05, 2011

2011 predictions: new platforms and traces of engagement

It’s the beginning of the year and that means everyone is making resolutions, coming up with predictions and trying to […]

Conversation curation: the new frontier in PR
Dec 14, 2010

Conversation curation: the new frontier in PR

As a reporter for a community newspaper many moons ago, I developed a bad habit. After a city council meeting […]

Cision’s WheretoPitch: an SEO-focused view toward media research
Nov 23, 2010

Cision’s WheretoPitch: an SEO-focused view toward media research

The task of determining which journalists and bloggers may find a particular announcement relevant has long entailed a variety of […]

How Facebook’s new messaging system will change the PR community’s use of email
Nov 16, 2010

How Facebook’s new messaging system will change the PR community’s use of email

Seems hardly a few weeks go by without Facebook announcing an expansion into another realm of communications. Whether it’s location-based […]

Are organizations beginning to coalesce around the social Web?
Nov 05, 2010

Are organizations beginning to coalesce around the social Web?

As social Web monitoring and engagement have grown to become predominant topics of discussion in public relations and marketing circles […]

Each week, Facebook users double the time spent watching TV’s biggest event
Oct 28, 2010

Each week, Facebook users double the time spent watching TV’s biggest event

Citi analyst Mark Mahaney generated some buzz awhile back when he published a research note commenting that in August, for […]

Three reasons why RSS remains a vital tool for PR and marketing pros
Sep 20, 2010

Three reasons why RSS remains a vital tool for PR and marketing pros

If you’re among the 89 percent of Internet users who didn’t use an RSS reader even at their adoption peak […]

Incorporating new metrics into PR measurement
Sep 02, 2010

Incorporating new metrics into PR measurement

For some public relations professionals looking to demonstrate return on investment to their clients, the wide range of new metrics […]

What the growing debate over “hot news doctrine” means for PR and marketing pros
Jul 28, 2010

What the growing debate over “hot news doctrine” means for PR and marketing pros

In the weeks since the Federal Trade Commission released a draft of policy proposals supporting the “reinvention of journalism” [PDF], […]

How polyculture is feeding the development of the Semantic Web
Jul 14, 2010

How polyculture is feeding the development of the Semantic Web

My 8th grade science teacher, Mr. Jensen, had a lawn riddled with weeds. Not because he was too lazy to […]

How one city government turned its Facebook page into a virtual town hall
Jun 18, 2010

How one city government turned its Facebook page into a virtual town hall

  Trying to drum up interest in a local election can seem futile, especially if there’s no hot-button issue at […]

The biggest social media challenge PR pros face is finding time
Jun 02, 2010

The biggest social media challenge PR pros face is finding time

Recently, I led a discussion on social media monitoring and engagement as part of Cision Canada‘s Deconstructing Social Media event […]

The 5 new features on Twitter, Facebook and LinkedIn that PR pros need to understand
May 06, 2010

The 5 new features on Twitter, Facebook and LinkedIn that PR pros need to understand

If you feel like you’d pay closer attention to the ongoing evolution of social sites like Facebook, Twitter, and LinkedIn, […]

Social media and mainstream media intertwine: Cision adds social media to CisionPoint
Apr 22, 2010

Social media and mainstream media intertwine: Cision adds social media to CisionPoint

Time and again, we’ve discussed here the importance of measuring the impact of your message on blogs and social sites […]

Using mobile platforms to find new mindshare
Apr 07, 2010

Using mobile platforms to find new mindshare

As public relations and marketing professionals grow increasingly comfortable with online social platforms, many are beginning to turn their attention […]

When a little something goes wrong
Mar 23, 2010

When a little something goes wrong

Have you ever embarked on a public relations or marketing campaign that was largely successful, but a little something went […]

Filtering for influential brand mentions: an approach for busy communicators
Mar 17, 2010

Filtering for influential brand mentions: an approach for busy communicators

It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]

The social Web as a coral reef
Mar 11, 2010

The social Web as a coral reef

 For a while now, I’ve been writing about how public relations professionals can use social metrics such as links, comments […]

Making a big impression on a tiny screen
Mar 02, 2010

Making a big impression on a tiny screen

Last month, research firm Gartner turned some heads when it predicted that by 2013, smartphones and other Web-enabled mobile devices […]

Free food vs. Tony Kornheiser: a study in virality
Feb 23, 2010

Free food vs. Tony Kornheiser: a study in virality

 Often, people ask us what it takes to make something “go viral”. Some social media strategists will tell you that […]